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The Startup CPG Podcast podcast cover art

The Startup CPG Podcast in 2026

157 episodes, newest first.

  1. 3 Nov#273Retail Pricing 101 with Matt Merson53m
  2. 31 OctHow a Five-Minute Startup CPG Roadshow Meeting Turned Into an Oversubscribed Pre-Seed Round39m
  3. 30 OctWhy Energy Doesn’t Have to Mean Caffeine: Meet OSIA’s Caffeine-Free Energy Drinks34m
  4. 28 OctThe Release of Our Foodservice Tracker Tool for CPG Brands25m
  5. 27 Oct#272 Retailer Spotlight: Plum Market with Marc Jonna42m
  6. 26 OctR&D RADIO: How Water Activity Keeps Shelf-Stable Food Safe, Crunchy, and Fresh32m
  7. 24 OctQuality of Revenue Beats Growth: Why a Quick Costco Win Can Boom and Bust38m
  8. 23 OctScaling an Asian Medicine Brand into Whole Foods Market and Walmart38m
  9. 20 Oct#271Inside Scoop on Founders & Formulators Speed Dating42m
  10. 17 OctBuilt to Scale: Lessons from a Founder Who Sold40m
  11. 16 OctKitchen to 4,000 Stores: The Cold Email That Launched a Ghee Snack Brand30m
  12. 13 Oct#270 Insights from 34,000 in-store demos with Grassroots Marketing45m
  13. 12 OctR&D RADIO: Oil Analytics, Seed Oils and Adulterated Avocado Oil with Dr. Selina Wang of UC Davis29m
  14. 10 OctHow to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish38m
  15. 9 OctReinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG29m
  16. 6 Oct#269 Retailer Spotlight: Mariano's, with Amanda Puck40m
  17. 3 OctPartnership Not Ownership: Inside Main Post Partners' Investment Approach35m
  18. 2 OctWhy This Architect is Choosing to Build a National CPG Wellness Brand31m
  19. 29 Sept#268 The Rise of Gymkhana Fine Foods with Gulrez Arora40m
  20. 28 SeptR&D RADIO: The Real Science Behind Sugar Replacement with Icon Foods' Thom King31m
  21. 26 SeptHow "Taste to Retain" Built a Billion-Dollar Supplement Brand41m
  22. 25 SeptHow This Ex-Attorney Reinvented Hard Candy as a Health Tool30m
  23. 23 SeptShould You Apply for Startup CPG's Founders & Funders?20m
  24. 22 Sept#267Term Sheets 101 with Giannuzzi Lewendon44m
  25. 19 SeptThe 4-Part Diligence Framework Every Founder Should Know36m
  26. 18 SeptMeat Stick Who? How TofuGo Turned Tofu Into a Viral Protein Snack25m
  27. 15 Sept#266Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow36m
  28. 14 SeptR&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate25m
  29. 12 SeptHow Whole Foods Invests in Emerging Brands with Ellen Gorra30m
  30. 11 SeptTallow, Trust, and Testing: Inside My Neighbor's Rapid Growth30m
  31. 8 Sept#265Marion Nestle on Food Politics and the Cereal Aisle41m
  32. 5 SeptTurning Customers Into Investors: A Popcorn Brand's Crowdfunding Playbook38m
  33. 4 SeptShe Couldn't Find a Clean Electrolyte Brand, So She Created One30m
  34. 1 Sept#264 How Foundation Foods Became One of SoCal's Most Trusted Grocery Distributors34m
  35. 31 AugR&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie25m
  36. 29 AugFrom Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year50m
  37. 28 AugHappy Caapi: The First Non-Hallucinogenic Ayahuasca Vine Supplement33m
  38. 25 Aug#263When Cookies Aren't Just Cookies - with Fields Good and Cognizin46m
  39. 21 AugMeet the Bone Broth Protein Bar with 20g Protein & No Protein Powder27m
  40. 19 AugHoney 101 for CPG Brands: Trends, Formulation Tips & Resources with Keith Seiz of The National Honey Board10m
  41. 18 Aug#262Beverage Manufacturing Lessons with BevSource's Bob Williams40m
  42. 17 AugR&D RADIO: How to Audit a Co-Packer: The Food QA's Hermi Galstian Explains27m
  43. 15 AugWhy Investor Ryan Ball Wants You to Pivot Fast and Fundraise Smart33m
  44. 14 AugHow Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time30m
  45. 11 Aug#261What Makes Brands Investable at Founders & Funders? with Hannah Dittman52m
  46. 8 AugSpringdale Ventures' Dan Graham on Financial Forecasting and Investor Communications41m
  47. 7 AugFounder Feature: Sheena Hamby of Mac Squares30m
  48. 4 Aug#260Packaging Changes as you Grow with Evie's Snacks and Belmark44m
  49. 3 AugR&D RADIO: Natural Flavors and Taste Modulation with Lauren Senne of Imbibe28m
  50. 1 AugFounder Fundraising Journey: Victor Guardiola, Bawi45m
  51. 31 JulFounder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner32m
  52. 28 Jul#259Mini-Episode: Legal Considerations for Co-Branding Agreements with Foster Garvey22m
  53. 25 JulFounder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig39m
  54. 24 JulFounder Feature: Bar Bruhis of Boostcous29m
  55. 21 Jul#258How Dossier Disrupted the Fragrance Industry44m
  56. 20 JulR&D RADIO: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth It28m
  57. 17 JulThe Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle28m
  58. 14 Jul#257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLP50m
  59. 11 JulOddball's Path From Idea to Funding a Nationwide Target Launch32m
  60. 10 JulBuilding a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend27m
  61. 7 Jul#256What Is Grocery Run? with Dan Choi (NA Beverage Co) and Stephanie McGregor (Ringa)39m
  62. 6 JulR&D RADIO: Consumer Research, Product Platforms, and How to Scale Food Products the Right Way with Guru Hari of Guru Food Design25m
  63. 4 JulLatest CPG Deals and Market Insights: Drew Fallon, CEO Iris Finance39m
  64. 3 JulFounder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey Department27m
  65. 30 Jun#255Mini episode: Non-UPF Verified Update12m
  66. 27 JunFounder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight51m
  67. 26 JunFounder Feature: Building a Women's Health Beverage Brand and Landing Nationwide Sprouts Distribution in Months with Anastasia Sartan of The Cycle32m
  68. 23 Jun#254Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods36m
  69. 22 JunR&D RADIO: Commercialization, Pilot Runs, and Scaling Food Products the Right Way with Jamie Valenti-Jordan29m
  70. 20 JunFounder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures48m
  71. 19 JunFounder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of Lucille31m
  72. 18 JunWe're launching Founders & Formulators - Here's Why23m
  73. 16 Jun#253Private Label Arrangements: What CPG Brands Should Know Before Signing the DealHillary Hughes, Foster Garvey23m
  74. 13 JunInvestor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures46m
  75. 12 JunFounder Feature: Bone Broth Tomato Sauce and a New Twist on a Family Recipe- Liana Krasnow, Noodo27m
  76. 9 Jun#252The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years44m
  77. 8 JunR&D RADIO: Food Microstructure, Ultra-Processed Foods, and the Contract Manufacturer Formula Trap with Abbey Thiel29m
  78. 6 JunInvestor Spotlight: Founder Investor Fit, Gross Margins, and the KPIs That Actually Drive Consumer Businesses - Rana Taghdisi Argenio, Palette Ventures38m
  79. 5 JunFounder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH30m
  80. 2 Jun#251Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss47m
  81. 30 MayInvestor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable Brand39m
  82. 29 MayFounder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara27m
  83. 26 May#250Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores30m
  84. 25 MayR&D RADIO: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right Way31m
  85. 23 MayInvestor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders39m
  86. 22 MayFounder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye36m
  87. 19 May#249Expo Pitch Slam Recap with ChiChi Foods23m
  88. 16 MayInvestor Spotlight: Bill Schultz, Beliade Consumer Partners38m
  89. 15 MayFounder Feature: Marc Brown of ONOIN30m
  90. 12 May#248How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)48m
  91. 11 MayR&D RADIO: Monte Ammons from Liquid Sherpas27m
  92. 9 MayFounder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject43m
  93. 8 MayFounder Feature: Sean Knecht of Tantos!27m
  94. 5 May#247How to Build a Board with Seth Goldman, JUST ICE Tea48m
  95. 2 MayBonus Episode: Khalil Khamis of Crafty Ramen25m
  96. 1 MayFounder Feature: Lex Evan of Lexington Bakes29m
  97. 28 Apr#246BevNET 101 with John Craven45m
  98. 27 AprR&D RADIO: Colleen Cottrell, Independent Consultant at C Cottrell Consulting24m
  99. 26 AprOpportunity Knocks: Get Direct Access to Top Retailers25m
  100. 25 AprInvestor Spotlight: Rogers Healy, Morrison Seger Venture Capital Partners35m
  101. 24 AprFounder Feature: Maria of The Purple Drop24m
  102. 21 Apr#245Growing Your Brand with Influencer Marketing with Joybyte1h 01m
  103. 20 AprHow to Make the Most of Expo West as an Emerging CPG BrandLittle Latke, Gato Dates & Hola Mija Chips32m
  104. 18 AprFounder Fundraising Journey: Craig Dubitsky, Happy Products1h 00m
  105. 17 AprFounder Feature: Matt Beaman of Goodburn Sauce Co.26m
  106. 14 Apr#244Live Pitch Practice & Feedback50m
  107. 13 AprR&D RADIO: Travis Zissu from Scale Food Lab28m
  108. 11 AprInvestor Spotlight: Elly Truesdell, New Fare Partners38m
  109. 10 AprFounder Feature: Hannah Pollack of Nightingale Ice Cream30m
  110. 7 Apr#243Building Your Team Legal Considerations with Giannuzzi Lewendon53m
  111. 4 AprInvestor Spotlight: Denise Lambertson, Constellation Capital35m
  112. 3 AprFounder Feature: Gabriella Labi and Tonya Reznikovich of Gato Dates34m
  113. 1 AprR&D RADIO: Brian Chau from Chau Time26m
  114. 31 Mar#242KeHE Grocery Run Recap32m
  115. 28 MarInvestor Spotlight: Josh Resnick, OpenSky Ventures39m
  116. 27 MarFounder Feature: Edouardo Jordan of The Food with Roots27m
  117. 24 Mar#241Breaking Into Misfits Market: What the Buying Team Actually Wants51m
  118. 21 MarInvestor Spotlight: Mollye Santulli, Springdale Ventures37m
  119. 20 MarFounder Feature: Jessica Hamel of PlantChi29m
  120. 19 MarR&D RADIO: Rachel Zemser, Founder of A La Carte Connections28m
  121. 18 MarMini Episode: Extracts and Essences (Tea, Coffee, and more) with Vibrant Ingredients11m
  122. 17 Mar#240Introducing Startup CPG's R&D Radio with Adam Yee16m
  123. 14 MarInvestor Spotlight: Sumeet Shah, VHS Ventures37m
  124. 13 MarFounder Feature: Keya Wingfield of Keya's Snacks27m
  125. 12 MarMini Episode: Founders and Funders Roadshow11m
  126. 11 MarMini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum13m
  127. 10 Mar#239The New Non-UPF Verification with Megan Westgate43m
  128. 7 MarUnderstanding Advisors with Jamie Borteck43m
  129. 6 MarFounder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon35m
  130. 3 Mar#238Legal Ask-Me-Anything with Giannuzzi Lewendon1h 04m
  131. 28 FebFounder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's45m
  132. 27 FebFounder Feature: Lindsay Hancock of My Better Batch21m
  133. 24 Feb#237Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures40m
  134. 21 FebUnpacking CPG Finance: Ryan Williams, Founder of Northall40m
  135. 20 FebFounder Feature: Kun Yang of Pricklee32m
  136. 17 Feb#236Expo West Tips for New Exhibitors24m
  137. 15 FebThe Year of Fiber: What to Expect at Expo West 2026 with Comet13m
  138. 14 FebInvestor Spotlight: Brian Bernstein, Rich Products Ventures44m
  139. 13 FebFounder Feature: Chef V of Alchemy of Food27m
  140. 10 Feb#235Winter FancyFaire* Recap with Leana Salamah from SFA, John Lane from Raley's, and Marc Brown from ONOIN38m
  141. 7 FebInvestor Spotlight: Hayden Williams, BrandProject37m
  142. 6 FebFounder Feature: Kartik Das of Doosra31m
  143. 3 Feb#234Startup CPG's Expo West 2026 Preview37m
  144. 31 JanInvestor Spotlight: Nate Cooper, Barrel Ventures37m
  145. 30 JanFounder Feature: Yaniv Simpson of The Conscious Bar29m
  146. 27 Jan#233Ask-Me-Anything: Marketing with Janice Greenwald45m
  147. 24 JanInvestor Spotlight: Brian Folmer, FirstLook Ventures37m
  148. 23 JanFounders Feature: Heidi and William Schneiders of Tea Jams24m
  149. 20 Jan#2322026 Brand Resolutions33m
  150. 17 JanInvestor Spotlight: Trevor Rechnitz, Vanterra Ventures36m
  151. 16 JanFounder Feature: Taylor Espinoza of Unicorn Bites23m
  152. 13 Jan#231Tools I Actually Use to Save Time14m
  153. 10 JanInvestor Spotlight: Brian Bustamante-Nicholson, Greycroft38m
  154. 9 JanFounder Feature: Alan Scholnick of Datefix26m
  155. 6 Jan#230From Self-Distribution to Full-Service Distributor: Scaling Ops with Smidge Beverage and Cin749m
  156. 3 JanInvestor Spotlight: Family Fund with Josh Wand and Sean Kelly46m
  157. 2 JanFounder Feature: Houston Buehrle of Little Zing24m