Hardware Podcasts

Founder Feature: Alan Scholnick of Datefix

The Startup CPG Podcast · 9 Jan 2026 · 26m · Episode 241

What this episode covers

Alan Scholnick, founder of Datefix, explains how he transformed the date into a shelf-stable, portable energy gel to compete with artificial sports nutrition products. He details the product's low-glycemic benefits, its appeal to athletes and the Type 1 diabetes community, and the brand's strategy of using humor and transparency to educate consumers on real food versus synthetic gels. Scholnick also discusses Datefix's retail expansion into major chains like Walmart and Whole Foods and its move to Miami Beach.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Walmart, Whole Foods, Starbucks, Nike, Lululemon
Products
Datefix

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