Hardware Podcasts
The Startup CPG Podcast podcast cover art

The Startup CPG Podcast

Founders, buyers and operators of consumer packaged goods brands on co-packers, sourcing, retail buyers, pricing and scaling a physical product on the shelf.

512 episodes · 347 hours · since 2020

Visit The Startup CPG Podcast

The Startup CPG Podcast is filed under consumer products & cpg, sales & marketing, startups and interviews. Its most recent episode published on , so it is still actively publishing. Listeners have left 639 ratings on Apple Podcasts, averaging 4.9 out of 5.

Start here

Where to begin with The Startup CPG Podcast: full episodes about building physical products, award winners first.

  • · 27m

    Founder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey Department

    Noah Phillips, founder of Honey Department, explains how his background in advertising and design led him to reinvent the honey category by packaging 100% raw thick honey in an aluminum tube. He details the decision to use creamed honey for its superior texture and stability, and the strategic choice to avoid traditional grocery aisles in favor of specialty retail and gifting channels. Phillips also discusses the challenges of sourcing authentic honey from Mexico, navigating the prevalence of adulterated products, and managing logistics for fragile aluminum packaging during shipping.

    Packaging designMaterials & manufacturing processes
    7 chapters

  • · 48m

    #248 - How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)

    Rebecca Urciuolo, a formulator with 23 years of experience at BevSource (FB Solutions Group), explains the critical importance of writing a detailed project brief and using reference products to guide beverage development. She details the iterative tasting process, emphasizing the need for founders to learn specific vocabulary like 'body' and 'brix' to give actionable feedback. Urciuolo also addresses the 'chicken-and-egg' relationship between formulation and co-manufacturer selection, the challenges of scaling to production, and strategies for managing COGS and ingredient exposure to control costs.

    Materials & manufacturing processesManufacturing partners & offshoring
    6 chapters

  • · 25m

    R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie

    Casey Bauer, COO of Bobbie, explains how the company maintains food safety as one of only four U.S. infant formula manufacturers by conducting over 2,000 safety and quality checks at multiple stages, from raw materials to finished cans. He details Bobbie's 'test obsessed' approach, including partnerships with labs like IH Laboratories to adopt lower detection limits for contaminants, and their transparency tracker that allows customers to verify lot-specific testing. Bauer also discusses the strategic decision to keep domestic manufacturing in Heath, Ohio, while still utilizing contract manufacturers to meet 300% year-over-year growth, and how the 'Bobbie Promise' protects subscriber inventory during shortages.

    Quality & yieldManufacturing partners & offshoring
    9 chapters

Hear it in a few minutes

Single discussions from recent episodes, playing the show's own audio from where each begins.

Latest episodes

  • · 45m

    #270 Insights from 34,000 in-store demos with Grassroots Marketing

    David Heiser, Co-Founder of Grassroots Marketing, explains how his company analyzed 34,000 in-store demos across Whole Foods, Sprouts, Central Market, and Erewhon to create a data-driven report for CPG brands. Heiser details key findings, such as Saturday being the highest-performing day and specific high-velocity regions like Southern California for Sprouts and Arizona/Florida for Whole Foods. The discussion covers practical strategies for maximizing demo ROI, including the importance of physical marketing materials like paper coupons and crafting concise five-second pitches to handle skeptical shoppers.

    Retail, wholesale & distributionMarketing & brand
    7 chapters

  • · 29m

    R&D RADIO: Oil Analytics, Seed Oils and Adulterated Avocado Oil with Dr. Selina Wang of UC Davis

    Dr. Selina Wang, Faculty Director of the UC Davis Olive Center, explains how her lab’s studies revealed that many commercial avocado oils and finished products like chips and mayonnaise are adulterated with cheaper oils like soybean or high-oleic sunflower oil. She details the chemical forensic methods, specifically analyzing fatty acid and sterol fingerprints, required to detect these substitutions that simple fatty acid testing might miss. Wang advises brands to test both fatty acids and sterols and to treat suspiciously low prices as a major red flag for potential fraud.

    Quality & yieldMaterials & manufacturing processes
    7 chapters

  • · 38m

    How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish

    Ryan Raish, founder of Fave, details his journey from a 20-year CPG career at brands like Popchips and Honest Tea to launching a certified organic powdered drink mix. He explains how he self-funded two years of R&D and retailer feedback from Target before securing a pre-seed round led by Keith Belling and the Angel Group. Raish discusses using early sales on Thrive Market, Amazon, and QVC to validate the product and close a $1 million seed round, while highlighting the distinct challenges of pitching retail buyers versus investors.

    Fundraising & investorsValidation & product-market fit
    8 chapters

  • · 29m

    Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG

    Jacob Cooper, founder of Bagelverse, explains his pivot from eight years as a CTO in AI to launching a nostalgic pizza bagel brand with flavors like spicy vodka and barbecue chicken. He details the complex supply chain requiring two separate co-packers for bagels and pizza assembly, and his strategy of validating demand through pop-ups before securing manufacturing. Cooper emphasizes the critical importance of high-quality packaging for emerging brands and his long-term, relationship-focused approach to securing retail placements with major retailers like Target and Whole Foods.

    Starting a product companyManufacturing partners & offshoring
    6 chapters

  • · 40m

    #269 Retailer Spotlight: Mariano's, with Amanda Puck

    Amanda Puck, Vice President of Communications and Brand Development for Roundy's (parent company of Mariano's and Metro Market), explains how the Midwest-focused grocery chain sources and supports local vendors. She details the 'What's Next at Mariano's' vendor search program, emphasizing the necessity of GS1 barcodes, established distributors, and grassroots in-store sampling for success. Puck highlights specific local brands like Ava's Pet Palace, Laos to Your House, and Caruso Provisions as examples of successful partnerships driven by strong storytelling and active marketing.

    Retail, wholesale & distributionMarketing & brand
    6 chapters

  • · 35m

    Partnership Not Ownership: Inside Main Post Partners' Investment Approach

    Tara Hyland, Principal at Main Post Partners, explains the firm's growth equity approach, which focuses on founder-led consumer businesses with $25M–$200M in revenue. She details how Main Post differentiates itself from venture capital by offering a 'partnership not ownership' model, providing resources like the Main Post Mentorship Group to help professionalize operations. The discussion covers key investment criteria, including the necessity of strong management teams, double-digit growth, and omnichannel presence, as well as how investors evaluate exit potential and white space for strategic buyers.

    Fundraising & investorsRetail, wholesale & distribution
    10 chapters

  • · 31m

    Why This Architect is Choosing to Build a National CPG Wellness Brand

    Jane Kate Wong, founder of Noon World, explains how her background in architecture and interaction design at Nike, Google, and Apple informs the brand's neuro-aesthetic approach and dual-layer gummy format. She details Noon's strategic pivot from failing in conventional grocery retail to a nationwide Target rollout, leveraging UGC and high-profile partnerships with Valentino and Adidas to educate consumers on cognitive calibration. Wong emphasizes long-term integrity over fast wins in the crowded wellness market.

    Retail, wholesale & distributionMaterials & manufacturing processes
    8 chapters

  • · 40m

    #268 The Rise of Gymkhana Fine Foods with Gulrez Arora

    Gulrez Arora, founder of Gymkhana Fine Foods, explains how he leveraged his decade at Mars and a serendipitous connection with JKS Restaurant Group to launch a premium Indian food brand. Arora details the decision to build a hybrid manufacturing model, producing 40-50% of products in-house to maintain restaurant-quality standards that co-packers could not replicate. He discusses the brand's strategy of driving 900% category growth in the UK and achieving rapid success in the US through Whole Foods and Sprouts, relying on heavy in-store activation near meat sections to drive incremental sales.

    Scaling productionManufacturing partners & offshoring
    9 chapters

  • · 31m

    R&D RADIO: The Real Science Behind Sugar Replacement with Icon Foods' Thom King

    Thom King, Founder and Chief Innovation Officer of Icon Foods, explains the complex science of replacing sugar in food products, emphasizing that formulators must replicate sugar's eight functional roles beyond sweetness. He details how stacking fibers (like Olipop) and sweeteners (erythritol, allulose, tagatose) mitigates gastrointestinal issues and improves mouthfeel, while discussing the supply chain volatility of monk fruit and the impact of tariffs on erythritol. King advises founders to work with professional formulators rather than scaling kitchen recipes and highlights vegetable glycerin as an underrated tool for texture and shelf-life.

    Materials & manufacturing processesSourcing & supply chain
    6 chapters

Every episode

512 episodes with a summary and chapters, by year.

2026146 episodes
  1. 13 Oct#270 Insights from 34,000 in-store demos with Grassroots Marketing45m
  2. 12 OctR&D RADIO: Oil Analytics, Seed Oils and Adulterated Avocado Oil with Dr. Selina Wang of UC Davis29m
  3. 10 OctHow to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish38m
  4. 9 OctReinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG29m
  5. 6 Oct#269 Retailer Spotlight: Mariano's, with Amanda Puck40m
  6. 3 OctPartnership Not Ownership: Inside Main Post Partners' Investment Approach35m
  7. 2 OctWhy This Architect is Choosing to Build a National CPG Wellness Brand31m
  8. 29 Sept#268 The Rise of Gymkhana Fine Foods with Gulrez Arora40m
  9. 28 SeptR&D RADIO: The Real Science Behind Sugar Replacement with Icon Foods' Thom King31m
  10. 26 SeptHow "Taste to Retain" Built a Billion-Dollar Supplement Brand41m
  11. 25 SeptHow This Ex-Attorney Reinvented Hard Candy as a Health Tool30m
  12. 23 SeptShould You Apply for Startup CPG's Founders & Funders?20m
  13. 22 Sept#267Term Sheets 101 with Giannuzzi Lewendon44m
  14. 19 SeptThe 4-Part Diligence Framework Every Founder Should Know36m
  15. 18 SeptMeat Stick Who? How TofuGo Turned Tofu Into a Viral Protein Snack25m
  16. 15 Sept#266Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow36m
  17. 14 SeptR&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate25m
  18. 12 SeptHow Whole Foods Invests in Emerging Brands with Ellen Gorra30m
  19. 11 SeptTallow, Trust, and Testing: Inside My Neighbor's Rapid Growth30m
  20. 8 Sept#265Marion Nestle on Food Politics and the Cereal Aisle41m
  21. 5 SeptTurning Customers Into Investors: A Popcorn Brand's Crowdfunding Playbook38m
  22. 4 SeptShe Couldn't Find a Clean Electrolyte Brand, So She Created One30m
  23. 1 Sept#264 How Foundation Foods Became One of SoCal's Most Trusted Grocery Distributors34m
  24. 31 AugR&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie25m
  25. 29 AugFrom Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year50m
  26. 28 AugHappy Caapi: The First Non-Hallucinogenic Ayahuasca Vine Supplement33m
  27. 25 Aug#263When Cookies Aren't Just Cookies - with Fields Good and Cognizin46m
  28. 21 AugMeet the Bone Broth Protein Bar with 20g Protein & No Protein Powder27m
  29. 19 AugHoney 101 for CPG Brands: Trends, Formulation Tips & Resources with Keith Seiz of The National Honey Board10m
  30. 18 Aug#262Beverage Manufacturing Lessons with BevSource's Bob Williams40m
  31. 17 AugR&D RADIO: How to Audit a Co-Packer: The Food QA's Hermi Galstian Explains27m
  32. 15 AugWhy Investor Ryan Ball Wants You to Pivot Fast and Fundraise Smart33m
  33. 14 AugHow Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time30m
  34. 11 Aug#261What Makes Brands Investable at Founders & Funders? with Hannah Dittman52m
  35. 8 AugSpringdale Ventures' Dan Graham on Financial Forecasting and Investor Communications41m
  36. 7 AugFounder Feature: Sheena Hamby of Mac Squares30m
  37. 4 Aug#260Packaging Changes as you Grow with Evie's Snacks and Belmark44m
  38. 3 AugR&D RADIO: Natural Flavors and Taste Modulation with Lauren Senne of Imbibe28m
  39. 1 AugFounder Fundraising Journey: Victor Guardiola, Bawi45m
  40. 31 JulFounder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner32m
  41. 28 Jul#259Mini-Episode: Legal Considerations for Co-Branding Agreements with Foster Garvey22m
  42. 25 JulFounder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig39m
  43. 24 JulFounder Feature: Bar Bruhis of Boostcous29m
  44. 21 Jul#258How Dossier Disrupted the Fragrance Industry44m
  45. 20 JulR&D RADIO: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth It28m
  46. 17 JulThe Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle28m
  47. 14 Jul#257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLP50m
  48. 11 JulOddball's Path From Idea to Funding a Nationwide Target Launch32m
  49. 10 JulBuilding a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend27m
  50. 7 Jul#256What Is Grocery Run? with Dan Choi (NA Beverage Co) and Stephanie McGregor (Ringa)39m
  51. 6 JulR&D RADIO: Consumer Research, Product Platforms, and How to Scale Food Products the Right Way with Guru Hari of Guru Food Design25m
  52. 4 JulLatest CPG Deals and Market Insights: Drew Fallon, CEO Iris Finance39m
  53. 3 JulFounder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey Department27m
  54. 30 Jun#255Mini episode: Non-UPF Verified Update12m
  55. 27 JunFounder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of Midnight51m
  56. 26 JunFounder Feature: Building a Women's Health Beverage Brand and Landing Nationwide Sprouts Distribution in Months with Anastasia Sartan of The Cycle32m
  57. 23 Jun#254Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods36m
  58. 22 JunR&D RADIO: Commercialization, Pilot Runs, and Scaling Food Products the Right Way with Jamie Valenti-Jordan29m
  59. 20 JunFounder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures48m
  60. 19 JunFounder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of Lucille31m
  61. 18 JunWe're launching Founders & Formulators - Here's Why23m
  62. 16 Jun#253Private Label Arrangements: What CPG Brands Should Know Before Signing the DealHillary Hughes, Foster Garvey23m
  63. 13 JunInvestor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm Ventures46m
  64. 12 JunFounder Feature: Bone Broth Tomato Sauce and a New Twist on a Family Recipe- Liana Krasnow, Noodo27m
  65. 9 Jun#252The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years44m
  66. 8 JunR&D RADIO: Food Microstructure, Ultra-Processed Foods, and the Contract Manufacturer Formula Trap with Abbey Thiel29m
  67. 6 JunInvestor Spotlight: Founder Investor Fit, Gross Margins, and the KPIs That Actually Drive Consumer Businesses - Rana Taghdisi Argenio, Palette Ventures38m
  68. 5 JunFounder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH30m
  69. 2 Jun#251Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss47m
  70. 30 MayInvestor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable Brand39m
  71. 29 MayFounder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara27m
  72. 26 May#250Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores30m
  73. 25 MayR&D RADIO: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right Way31m
  74. 23 MayInvestor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders39m
  75. 22 MayFounder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye36m
  76. 19 May#249Expo Pitch Slam Recap with ChiChi Foods23m
  77. 16 MayInvestor Spotlight: Bill Schultz, Beliade Consumer Partners38m
  78. 15 MayFounder Feature: Marc Brown of ONOIN30m
  79. 12 May#248How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)48m
  80. 11 MayR&D RADIO: Monte Ammons from Liquid Sherpas27m
  81. 9 MayFounder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProject43m
  82. 8 MayFounder Feature: Sean Knecht of Tantos!27m
  83. 5 May#247How to Build a Board with Seth Goldman, JUST ICE Tea48m
  84. 2 MayBonus Episode: Khalil Khamis of Crafty Ramen25m
  85. 1 MayFounder Feature: Lex Evan of Lexington Bakes29m
  86. 28 Apr#246BevNET 101 with John Craven45m
  87. 27 AprR&D RADIO: Colleen Cottrell, Independent Consultant at C Cottrell Consulting24m
  88. 26 AprOpportunity Knocks: Get Direct Access to Top Retailers25m
  89. 25 AprInvestor Spotlight: Rogers Healy, Morrison Seger Venture Capital Partners35m
  90. 24 AprFounder Feature: Maria of The Purple Drop24m
  91. 21 Apr#245Growing Your Brand with Influencer Marketing with Joybyte1h 01m
  92. 20 AprHow to Make the Most of Expo West as an Emerging CPG BrandLittle Latke, Gato Dates & Hola Mija Chips32m
  93. 18 AprFounder Fundraising Journey: Craig Dubitsky, Happy Products1h 00m
  94. 17 AprFounder Feature: Matt Beaman of Goodburn Sauce Co.26m
  95. 14 Apr#244Live Pitch Practice & Feedback50m
  96. 13 AprR&D RADIO: Travis Zissu from Scale Food Lab28m
  97. 11 AprInvestor Spotlight: Elly Truesdell, New Fare Partners38m
  98. 10 AprFounder Feature: Hannah Pollack of Nightingale Ice Cream30m
  99. 7 Apr#243Building Your Team Legal Considerations with Giannuzzi Lewendon53m
  100. 4 AprInvestor Spotlight: Denise Lambertson, Constellation Capital35m
  101. 3 AprFounder Feature: Gabriella Labi and Tonya Reznikovich of Gato Dates34m
  102. 1 AprR&D RADIO: Brian Chau from Chau Time26m
  103. 31 Mar#242KeHE Grocery Run Recap32m
  104. 28 MarInvestor Spotlight: Josh Resnick, OpenSky Ventures39m
  105. 27 MarFounder Feature: Edouardo Jordan of The Food with Roots27m
  106. 24 Mar#241Breaking Into Misfits Market: What the Buying Team Actually Wants51m
  107. 21 MarInvestor Spotlight: Mollye Santulli, Springdale Ventures37m
  108. 20 MarFounder Feature: Jessica Hamel of PlantChi29m
  109. 19 MarR&D RADIO: Rachel Zemser, Founder of A La Carte Connections28m
  110. 18 MarMini Episode: Extracts and Essences (Tea, Coffee, and more) with Vibrant Ingredients11m
  111. 17 Mar#240Introducing Startup CPG's R&D Radio with Adam Yee16m
  112. 14 MarInvestor Spotlight: Sumeet Shah, VHS Ventures37m
  113. 13 MarFounder Feature: Keya Wingfield of Keya's Snacks27m
  114. 12 MarMini Episode: Founders and Funders Roadshow11m
  115. 11 MarMini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum13m
  116. 10 Mar#239The New Non-UPF Verification with Megan Westgate43m
  117. 7 MarUnderstanding Advisors with Jamie Borteck43m
  118. 6 MarFounder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon35m
  119. 3 Mar#238Legal Ask-Me-Anything with Giannuzzi Lewendon1h 04m
  120. 28 FebFounder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's45m
  121. 27 FebFounder Feature: Lindsay Hancock of My Better Batch21m
  122. 24 Feb#237Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures40m
  123. 21 FebUnpacking CPG Finance: Ryan Williams, Founder of Northall40m
  124. 20 FebFounder Feature: Kun Yang of Pricklee32m
  125. 17 Feb#236Expo West Tips for New Exhibitors24m
  126. 15 FebThe Year of Fiber: What to Expect at Expo West 2026 with Comet13m
  127. 14 FebInvestor Spotlight: Brian Bernstein, Rich Products Ventures44m
  128. 13 FebFounder Feature: Chef V of Alchemy of Food27m
  129. 10 Feb#235Winter FancyFaire* Recap with Leana Salamah from SFA, John Lane from Raley's, and Marc Brown from ONOIN38m
  130. 7 FebInvestor Spotlight: Hayden Williams, BrandProject37m
  131. 6 FebFounder Feature: Kartik Das of Doosra31m
  132. 3 Feb#234Startup CPG's Expo West 2026 Preview37m
  133. 31 JanInvestor Spotlight: Nate Cooper, Barrel Ventures37m
  134. 30 JanFounder Feature: Yaniv Simpson of The Conscious Bar29m
  135. 27 Jan#233Ask-Me-Anything: Marketing with Janice Greenwald45m
  136. 24 JanInvestor Spotlight: Brian Folmer, FirstLook Ventures37m
  137. 23 JanFounders Feature: Heidi and William Schneiders of Tea Jams24m
  138. 20 Jan#2322026 Brand Resolutions33m
  139. 17 JanInvestor Spotlight: Trevor Rechnitz, Vanterra Ventures36m
  140. 16 JanFounder Feature: Taylor Espinoza of Unicorn Bites23m
  141. 13 Jan#231Tools I Actually Use to Save Time14m
  142. 10 JanInvestor Spotlight: Brian Bustamante-Nicholson, Greycroft38m
  143. 9 JanFounder Feature: Alan Scholnick of Datefix26m
  144. 6 Jan#230From Self-Distribution to Full-Service Distributor: Scaling Ops with Smidge Beverage and Cin749m
  145. 3 JanInvestor Spotlight: Family Fund with Josh Wand and Sean Kelly46m
  146. 2 JanFounder Feature: Houston Buehrle of Little Zing24m
2025129 episodes
  1. 30 Dec#229The Rise of Ketone IQ: Creating a New Energy Category with Michael Brandt50m
  2. 27 DecOperator Spotlight: R&D Insights with Matt Craighead, R&D Manager Trubar38m
  3. 26 DecFounder Feature: Stephanie McGregor of RINGA31m
  4. 23 Dec#228Spotlight on Grocery Run Events with Amna Mettmann of Brause and Jocelyn Ramirez from Todo Verde31m
  5. 20 DecInvestor Spotlight: Alex Borschow, Rocana Ventures41m
  6. 19 DecFounder Feature: Amie Kesler of Carolyn's Krisps29m
  7. 16 Dec#227Operations Ask-Me-Anything with Jamie Valenti-Jordan34m
  8. 13 DecInvestor Spotlight: Nick Giannuzzi, Humble Growth39m
  9. 12 DecFounder Feature: Liv Truesdell of FROST Buttercream28m
  10. 12 DecStartup CPG's Grocery Run with KeHE4m
  11. 9 Dec#226Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping51m
  12. 6 DecThe Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys45m
  13. 5 DecFounder Feature: Erica Groussman of Trubar27m
  14. 2 Dec#225Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media52m
  15. 29 NovInvestor Spotlight: Jaxon Stuart, Spacestation Investments37m
  16. 28 NovFounder Feature: Linda Xu of Huā Wellness26m
  17. 25 Nov#224The Rise of Neuro Gum with Kent Yoshimura55m
  18. 22 NovInvestor Spotlight: Alex Malamatinas of Melitas Ventures32m
  19. 21 NovFounders Feature: Lucy Dana of One Trick Pony28m
  20. 18 Nov#223Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza42m
  21. 15 NovLate Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners50m
  22. 14 NovFounder Feature: Tabi and Meena Hoshmand of Tursh30m
  23. 11 Nov#222Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market44m
  24. 8 NovInvestor Spotlight: Deborah Benton of Willow Growth Partners50m
  25. 7 NovFounder Feature: Elan Halpern & Kiki Couchman of Sourmilk31m
  26. 4 Nov#221QVC 101 with Häppy Candy and Freestyle Snacks42m
  27. 31 OctFounder Feature: Suzannah Raff of Cleo+Coco29m
  28. 28 Oct#220Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water51m
  29. 25 OctInvestor Spotlight: Liz Myslik of Loft Growth Partners50m
  30. 24 OctFounder Feature: Arif Khan and Sabeen Hasan of Chikka Chikka36m
  31. 21 Oct#219Managing People at Work with Seth Goldman of JUST Ice Tea45m
  32. 18 OctInvestor Spotlight: Ben Zises, SuperAngel.Fund54m
  33. 17 OctFounder Feature: Haylee Jordan and Tom Eddleston of FABRIC38m
  34. 14 Oct#218Forecasting 101 with Graza & Drivepoint1h 02m
  35. 11 OctOps Spotlight: Laura Romano of Graza51m
  36. 10 OctFounder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea35m
  37. 7 Oct#217Creative Briefs 101 with Janice Greenwald and Kat Karpati58m
  38. 4 OctInvestor Spotlight: Tyler Morgan, BFG Partners50m
  39. 2 OctFounder Feature: Joe Cassinelli of El Nacho30m
  40. 30 Sept#216Food Labeling Law 101 with Lauren Handel57m
  41. 27 SeptInvestor Spotlight: Ryan Springer of Midnight Venture Partners46m
  42. 26 SeptFounder Feature: Sarah Hartmann of Vêsucré33m
  43. 23 Sept#215Ask-Me-Anything with Sales Pro Matt Merson48m
  44. 19 SeptFounder Feature: BJ Howard of Wild West Chocolate33m
  45. 16 Sept#214Founders & Funders: The Early Stage Investor Event of the Year44m
  46. 12 SeptFounder Feature: Greg Cahn of Tamar Date Coffee34m
  47. 9 Sept#213The Rise of Almonds with Daily Crunch and Philosopher Foods52m
  48. 5 SeptFounder Feature: Daniele Orellana of MITTS27m
  49. 2 Sept#212King of Sauce: How Eric Skae Has Grown Carbone Fine Food into a $100M+ Brand42m
  50. 29 AugFounder Feature: Bilal Othman of Huwa24m
  51. 26 Aug#211Acquisition Story: How Hector Saldivar Grew Tia Lupita Foods From a Family Recipe to a Successful Acquisition45m
  52. 23 AugInvestor Spotlight: Andrew Montgomery, Partner at Collaborative Fund49m
  53. 22 AugFounder Feature: Alyssa Fernandez of Ollin28m
  54. 19 Aug#210Commodity Boards 101 with California Walnut Board and Doosra47m
  55. 16 AugInvestor Spotlight: Alcohol & Vice Investing with Jason Sherman of Top Shelf Ventures52m
  56. 15 AugFounder Feature: Steph Nightingale of Stimmie33m
  57. 12 Aug#209Operations Law 101: Co-Mans & Distribution Deals1h 01m
  58. 9 AugOps Spotlight: Todd Hoffman, COO at Brightland56m
  59. 8 AugFounder Feature: Jesrina Arshad of PurelyB43m
  60. 5 Aug#208Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)1h 10m
  61. 2 AugInvestor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures50m
  62. 1 AugFounder Feature: Ariel Altman and Ronny Berger of Figa Foods44m
  63. 29 Jul#207FFUPs' Shutdown: Post-Mortem & Lessons for Brands55m
  64. 25 JulFounder Feature: Sam Lejfer of Lucky Day29m
  65. 22 Jul#206Exit Interview: The Sale of Aura Bora49m
  66. 18 JulFounder Feature: Amna Mettmann of Brause38m
  67. 15 Jul#205CPG Brokers 101 with Matt Merson52m
  68. 14 JulBonus: Summer Fancy Food Show Recap46m
  69. 11 JulFounder Feature: Jenn Ko of DIME27m
  70. 8 Jul#204Investor Spotlight: Habitat Partners with Daniel Faierman46m
  71. 4 JulFounder Feature: Sue Delegan and Kim Hehir of Brutus Bone Broth39m
  72. 1 Jul#203Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts54m
  73. 27 JunFounder Feature: Francesca Pittaluga of Ciao Pappy33m
  74. 24 Jun#202Buyer Spotlight: Total Wine & More1h 08m
  75. 20 JunFounder Feature - Fane He and Kyle Nguyen of The Lucky Ox30m
  76. 17 Jun#201Sales Operations 101 with So Good So You and SPS Commerce49m
  77. 13 JunFounder Feature: Grace Mittl of Absurd Snacks34m
  78. 10 Jun#200Buyer Spotlight: The FruitGuys with Erik Muller and Daria Jackson55m
  79. 7 JunBonus - Startup CPG's New Innovation Section @ UNFI Selling Shows4m
  80. 6 JunFounder Feature: Dina DiCenso of RIND29m
  81. 3 Jun#199How to Drive Velocity with Marketing with Janice Greenwald59m
  82. 30 MayFounder Feature: Brenna Turner and Joey Labes of Sake High!38m
  83. 27 May#198Startup CPG Community Updates49m
  84. 23 MayFounder Feature: Stephanie Berwick of Pastazerts33m
  85. 21 May#197AI for CPG 101 with Chris Szigeti1h 06m
  86. 16 MayFounder Feature: Cynthia Duran of Xinca Foods40m
  87. 13 May#196Corporate Structure & Financing 101 with Giannuzzi Lewendon56m
  88. 9 MayFounder Feature: Damiano Messineo of Loopini34m
  89. 8 MayBonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters42m
  90. 6 May#195What Do Health and Sustainability Really Mean to Consumers?Dana Kim & Sam Kass57m
  91. 2 MayFounder Feature: Morgan Murdock of Unbothered Foods38m
  92. 29 Apr#194AI for Ops with YANY Beauty and Phenomenal Foods Co39m
  93. 25 AprFounder Feature: BJ McCaslin of Holy! Water34m
  94. 22 Apr#193How to Drive Velocity with Matt Merson51m
  95. 18 AprFounder Feature: Max Luthy of Plink!34m
  96. 15 Apr#192Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare48m
  97. 11 AprFounder Feature: Marilyn Yang of Popadelics35m
  98. 9 Apr#191GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula39m
  99. 7 Apr#190Tariffs 2.0: Hotpot Queen, Fila Manila & Circle Beverage41m
  100. 4 AprFounder Feature: Maxi Heidenblut of Häppy Candy32m
  101. 1 Apr#189Distributor Spotlight: Tim Dornfeld, KeHE56m
  102. 28 MarFounder Feature: Jenifer Shwartz of Freezcake37m
  103. 25 Mar#188Celebrity and Influencer Contracts with Foster Garvey53m
  104. 21 MarFounder Feature: Zoe Levin of Bim Bam Boo41m
  105. 17 Mar#187Expo West 2025 Debrief with S’NOODS and Whims52m
  106. 14 MarFounder Feature: Susan Hartman of Recoup Beverages38m
  107. 11 Mar#186Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome56m
  108. 7 MarFounder Feature: Ranwei Chiang of Abstinence Spirits34m
  109. 4 Mar#185Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product53m
  110. 28 FebFounder Feature: Philip Teverow of Yolélé30m
  111. 26 FebBONUS: Winter Fancy Food Show Recap40m
  112. 25 Feb#184 -Distributor Spotlight: Karen Slusher of Azure Standard45m
  113. 21 FebFounder Feature: Akua Boakye Okunseinde of Karité37m
  114. 18 Feb#183How AI is Helping CPG Brands with Lentiful and FocusFuel42m
  115. 14 FebFounder Feature: Breanna and Jared Golestani of Kokada38m
  116. 12 FebBONUS: 2025 Shelfie Awards are Here!36m
  117. 10 Feb#182Rewind: How to Crush Expo West53m
  118. 7 FebFounder Feature: Ehime Eigbe-Akindele of Sweet Kiwi31m
  119. 6 FebBonus: Tariffs 101 with Aaron Alpeter23m
  120. 4 Feb#181Buyer Spotlight: John Lane, Category Manager at Raley's42m
  121. 31 JanFounder Feature: Brian Bethke of BEAR Maple Farms34m
  122. 28 Jan#180Meet the Startup CPG Editor: Caitlin Bricker35m
  123. 24 JanFounder Feature: Jana Goodbaum of Happy Wolf35m
  124. 21 Jan#179Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods30m
  125. 17 JanFounder Feature: Becca Wright of Piedmont Pennies33m
  126. 14 Jan#178Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)34m
  127. 10 JanFounder Feature: Nikki Seaman of Freestyle Snacks26m
  128. 7 Jan#177Finding Your Co-Man: Lance Schwarzkopf of Copack53m
  129. 3 JanFounder Feature: Val Emanuel of Rif Care34m
2024101 episodes
  1. 30 Dec#176Startup CPG’s 2024 Year in Review46m
  2. 27 DecFounder Feature: Spencer Hoddeson, Gay Water36m
  3. 24 Dec#175E-Comm Wizards: David Fudge of Aplós55m
  4. 18 Dec#174Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers55m
  5. 13 DecFounder Feature: Caroline Howard Walker Brothers32m
  6. 10 Dec#173The Food Investors: Capital for Emerging CPGs59m
  7. 6 DecFounder Feature: Katie Lefkowitz of Harken Sweets31m
  8. 3 Dec#172Ops Talk: 5 Things Brands Get Wrong34m
  9. 29 NovFounder Feature: Lindsay Hancock of My Better Batch41m
  10. 26 Nov#171SupplySide West Recap with Doss46m
  11. 22 NovFounder Feature: Cason Crane of Explorer Cold Brew44m
  12. 19 Nov#171Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods Market56m
  13. 15 NovFounder Feature: Woo Pailet of LOO33m
  14. 12 Nov#169"How to Take Advice" with Nikhil Arora56m
  15. 8 NovFounder Feature: Sahithya Wintrich of Chutni Punch38m
  16. 5 Nov#168CPG Founder Life - What to Expect: Paul Voge1h 07m
  17. 1 NovFounder Feature: Daniela Suarez of iCalm37m
  18. 29 Oct#1675 Financial Factors That Make or Break E-commerce Brands with Paul Bianco58m
  19. 25 OctFounder Feature: Charlie Gentry of TruJoy34m
  20. 22 Oct#166CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca56m
  21. 18 OctFounder Feature: Jilleo Recio of RĒJINS40m
  22. 15 Oct#165The Rise of BRĒZ with Aaron Nosbisch47m
  23. 11 OctFounder Feature: Gloria Allorbi of Gloria’s Shito®️38m
  24. 8 Oct#164UNFI UpNext Program: Aaron May50m
  25. 4 OctFounder Feature: Leanne Viola and Jesse Barruch of WHIMS38m
  26. 1 Oct#163The Startup CPG Newswire & PR Tips from Jess Windell1h 03m
  27. 27 SeptFounder Feature: Samantha Edwards of New Breed44m
  28. 24 Sept#162Ops Nightmares, Powered by Crstl45m
  29. 20 SeptFounder Feature: Sashi Kumar, Brittney Lim, and Jim Giberson of Tamarind Heads38m
  30. 17 Sept#161Emerging CPG Valuations: Ryan Williams, FABID48m
  31. 13 SeptFounder Feature: Hannah Perez of SEEQ Supply36m
  32. 10 Sept#160Whole Foods 101 with Kristin Sherman, Kelly Landrieu, and George Daines1h 01m
  33. 6 SeptFounder Feature: Mackie Swan of Woo More Play36m
  34. 3 Sept#159EDI 101: Emily Curran, SPS Commerce40m
  35. 30 AugFounder Feature: Alison Cayne of Haven's Kitchen43m
  36. 27 Aug#158SupplySide West 101 with Jon Benninger and Kantha Shelke47m
  37. 23 AugFounder Feature: Jen Liao of MìLà40m
  38. 20 Aug#157Buyer Spotlight: Jason Murrell, JIMBO’S54m
  39. 19 AugBONUS: Meet the 2024 Shelfies Finalists59m
  40. 16 AugFounder Feature: Cam Mathias of Huntaway34m
  41. 13 Aug#156Buyer Spotlight: Glenn Cunningham, Fairway/Gourmet Garage/ShopRite40m
  42. 10 AugFounder Feature: Veena Krishnan and Whitney McElwain of Daybird41m
  43. 6 Aug#155The Beverage Investors: Salle Jian, Alex Malamatinas, Brandon Yahn and Connor McKenna55m
  44. 2 AugFounder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats39m
  45. 30 Jul#154The Startup CPG Financing Database with Daniel Taylor, BAGS53m
  46. 26 JulFounder Feature: Sam Davis-Allonce of Hot N Saucy37m
  47. 23 Jul#153Buyer Spotlight: Tyler Killgore, GreenAcres Market41m
  48. 19 JulFounder Feature: Todd Harris of Plift34m
  49. 16 Jul#152 Direct Store Delivery 101: Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good Stuff58m
  50. 12 JulFounder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project33m
  51. 10 Jul#151Field Sales Part 2: Namik Soltan, GNGR Labs45m
  52. 9 Jul#150Field Sales Part 1: Sean Lynch, Halfday & Liquid Death45m
  53. 5 JulFancy Foods 2024 Recap with the Startup CPG Team34m
  54. 2 Jul#149Buyer Spotlight: Roberta Townes, GNC44m
  55. 28 JunFounder Feature: Sarah Nathan of NOOISH34m
  56. 25 Jun#148Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo39m
  57. 23 JunData Spotlight: 4th & Heart, Max Dichter and Jamie Nguyen22m
  58. 21 JunFounder Feature: Maria Covarrubias of Cien Chiles36m
  59. 18 Jun#147Rising Star: Simon Solis-Cohen, Huxley1h 09m
  60. 14 JunFounder Feature: Justin Wolff of Junk Theory39m
  61. 11 Jun#146Buyer Spotlight: Darren Viscount, Bristol Farms50m
  62. 7 JunFounder Feature: Spencer Hoddeson, Gay Water36m
  63. 4 Jun#145 Distributor Trade Shows with Samuel Jacobson, HOP WTR1h 12m
  64. 31 MayFounder Feature: Jia Liao, Hotpot Queen36m
  65. 28 May#144Buyer Spotlight: Kenny Hausmann, Fresh Thyme49m
  66. 24 MayFounder Feature: JoLynn Henke and Peter Clarkson36m
  67. 21 May#143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy58m
  68. 17 MayPlant-Based Indian Food: Sabah Ashraf, House of Kajaana42m
  69. 14 May#142Buyer Spotlight: Christine McNerney and Jason Bidart, Thrive Market1h 02m
  70. 10 MayUPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen30m
  71. 7 May#141 Commercial Kitchens 101: Mott Smith, Amped Kitchens1h 05m
  72. 3 MayFounder Feature: Aman Blana, Growee Foods31m
  73. 30 Apr#140 Buyer Spotlight: Foodservice Buying with Lizz Ingrassia & Allie Cotter, Fresh Thyme44m
  74. 23 Apr#139 Inventory Management for Early Brands: Cory Hebert from Cin7, and Jamie Valenti-Jordan, Catapult Commercialization Services54m
  75. 19 AprCommunity Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder55m
  76. 16 Apr#138 Buyer Spotlight: Rich Gillmore, Gelson's52m
  77. 12 AprGluten-Free Noodle Chips: Lauryn Bodden, S’noods29m
  78. 9 Apr#137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods59m
  79. 2 Apr#136Growing Jaju Pierogi with Social Media Pro Vanessa White1h 07m
  80. 26 Mar#135 Recruiting 101 with Peggy Shell, Creative Alignments1h 06m
  81. 26 MarExpo West 2024 Recap: Trends, Brands, and Swag45m
  82. 21 Mar#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 239m
  83. 19 Mar#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 156m
  84. 14 MarNowhere Bakery Swims in the Shark Tank!32m
  85. 12 Mar#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot37m
  86. 5 Mar#131 The Rise of Carbone Fine Food with CEO Eric Skae43m
  87. 29 FebFila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark Tank41m
  88. 27 Feb#130 What is a CMO? With Erin Fasano (Core Foods)51m
  89. 23 FebHow to Win At Kroger57m
  90. 20 Feb#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme Market51m
  91. 16 FebHow to Crush Expo West53m
  92. 13 Feb#128 Buyer Spotlight: Dwight Richmond, Town & Country Markets47m
  93. 6 Feb#127 Launching on Amazon with Leon Lewis57m
  94. 1 FebBonus - Startup CPG's BIG Plans for 202438m
  95. 30 Jan#126 The Rise of HOP WTR with Jordan Bass44m
  96. 25 JanBonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker38m
  97. 23 Jan#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law55m
  98. 16 Jan#124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan Kopman1h 03m
  99. 9 Jan#123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy Energy50m
  100. 4 Jan#122 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 237m
  101. 2 Jan#121 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 139m
202355 episodes
  1. 30 DecBonus: Getting Into Retail & Tips from a Buyer55m
  2. 26 Dec#120 Proven Sales Strategies on How to Launch Your CPG Brand with Aaron Barnholt from Cultivate CPG50m
  3. 19 Dec#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm50m
  4. 12 Dec#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine47m
  5. 5 Dec#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles Powell38m
  6. 30 NovMeet Season 4's Host - Startup CPG's Founder Daniel Scharff30m
  7. 28 Nov#116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco & Mafe35m
  8. 21 Nov#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea38m
  9. 14 Nov#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature40m
  10. 7 Nov#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey35m
  11. 31 Oct#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi36m
  12. 24 Oct#111 Twrl Milk Tea: Boba is the New Sprinkle & Twrling into Sprouts, Costco, & Pop Up Grocer46m
  13. 17 OctFrom turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)1h 00m
  14. 10 Oct#110 Recapping Expo East 2023: The End of An Era35m
  15. 3 Oct#109 The Third Annual Shelfies Awards Ceremony Live!50m
  16. 26 Sept#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands44m
  17. 19 SeptHow Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)55m
  18. 12 Sept#107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS, & Retention with Jess Cervellon43m
  19. 5 Sept#106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards47m
  20. 29 Aug#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker41m
  21. 22 Aug#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova34m
  22. 15 Aug#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini44m
  23. 8 Aug#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia Risk52m
  24. 1 Aug#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman56m
  25. 25 Jul#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments44m
  26. 18 Jul#99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators, & more)54m
  27. 11 Jul#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence1h 00m
  28. 4 Jul#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom56m
  29. 27 Jun#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial56m
  30. 20 Jun#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time1h 23m
  31. 13 Jun#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer55m
  32. 6 Jun#93 Creating a More Equitable & Transparent Food System with Amazi51m
  33. 31 MayAngel Investing 101 with Marcia Dawood (2022)1h 20m
  34. 23 May#92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo Giudice50m
  35. 16 May#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper50m
  36. 9 May#90 Buyer Series: Earth Fare with Mitch Orland49m
  37. 4 MayAn AWSM (Sauce) Bonus Episode with Carl Starkey21m
  38. 2 May#89 Packaging Design and Printing 101 with Kirk & Kurtts56m
  39. 25 Apr#88 Undaunted Leadership with Hint Founder Kara Goldin37m
  40. 18 Apr#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach49m
  41. 11 Apr#86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello50m
  42. 4 Apr#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)55m
  43. 28 Mar#84 Legal Tips for Fundraising: Navigating SAFE Notes, Priced Rounds, Exits, & More (+ Balkan Bites)56m
  44. 21 Mar#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)1h 10m
  45. 16 Mar#82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More53m
  46. 28 Feb#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News47m
  47. 21 Feb#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez1h 00m
  48. 14 Feb#79 First Hire Series: Behind the scenes on hiring with Sweet Nothings51m
  49. 9 FebPure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)32m
  50. 7 FebBonus: Raising the bar in the alcoholic beverage category with G’s Dry Hard Ginger Beer25m
  51. 31 Jan#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson43m
  52. 24 Jan#77 Making a deal on Shark Tank with wildwonder's Rosa Li37m
  53. 18 Jan#76 How Liquid Death is Murdering Lame Marketing with Hamid Saify52m
  54. 10 Jan#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics)1h 03m
  55. 3 JanShark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022)54m
202247 episodes
  1. 28 Dec#74 First Hire Series: Foodservice Sales with Jenna Cameron (+ For Good Granola)1h 07m
  2. 21 DecHow to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021)37m
  3. 13 Dec#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)1h 14m
  4. 6 Dec#72 How to Optimize the Deductions Management Process43m
  5. 2 Dec#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)1h 01m
  6. 22 Nov#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)1h 15m
  7. 15 Nov#69 How to Design a High Converting Ecommerce Website54m
  8. 8 Nov#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge57m
  9. 1 Nov#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes40m
  10. 25 Oct#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge1h 00m
  11. 18 Oct#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls49m
  12. 10 Oct#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns50m
  13. 27 Sept#63 Meet the 2022 Shelfie Award Winners17m
  14. 20 Sept#62 Affiliate & Influencer Marketing 101 with Kim Biddle59m
  15. 15 Sept#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards39m
  16. 6 Sept#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu47m
  17. 30 Aug#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar1h 00m
  18. 23 Aug#58 Ingredient Sourcing 10148m
  19. 16 Aug#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson54m
  20. 9 Aug#56 First Hire Series: Finance & Accounting with William Finkelstein42m
  21. 2 Aug#55 Nationally Launching the Reimagination of Jam with Chia Smash33m
  22. 26 Jul#54 Stories from Inside Mondelēz International's CoLab Program with Pan's Mushroom Jerky & GoNanas41m
  23. 19 Jul#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US44m
  24. 12 Jul#52 First Hire Series: Marketing with Vanessa Ting45m
  25. 6 Jul#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea37m
  26. 28 Jun#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach41m
  27. 21 Jun#49 Scaling Health-Ade Kombucha's Operations with Co-Founder Justin Trout51m
  28. 14 Jun#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco38m
  29. 7 Jun#47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal43m
  30. 1 Jun#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman25m
  31. 27 MayStartup CPG Podcast Trailer 20223m
  32. 17 MayFirst Hire Series: Sales with Jake Huber40m
  33. 10 MayPure Gold Series: How to Build a Field Marketing Event & Demo Program with Seth Goldman35m
  34. 3 MayFirst Hire Series: Operations with Jamie Valenti-Jordan37m
  35. 26 AprMentorship & community with SKU: the nation's first CPG accelerator40m
  36. 19 AprPure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman40m
  37. 12 AprLooking on the Starryside with co-founders Liz Seelye & Erin Fasano43m
  38. 5 AprIntroduction to California Prop 6558m
  39. 29 MarPure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman32m
  40. 22 MarExpo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more35m
  41. 28 FebTaking Networking & Tortillas to the Next Level with Henri Revel, Founder of Eureka Tortilla41m
  42. 21 FebBonus: Finding the Right Freight Partners for your CPG Brand24m
  43. 14 FebPure Gold Series: How to Prep for a Successful Expo West with Seth Goldman32m
  44. 7 FebLet's Demystify Insurance - How to navigate insurance in CPG55m
  45. 31 JanAccelerators & Incubators 101 - Find the right program for your brand46m
  46. 24 JanInventory Management 101 - Get your inventory operations fit as a Fiddle44m
  47. 17 JanCo-Man Contract Pitfalls48m
202120 episodes
  1. 7 DecGot herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar42m
  2. 15 NovDigital Sampling with Social Nature44m
  3. 10 NovBuilding Strategic Partnerships with Mondelēz International's SnackFutures27m
  4. 25 OctAmazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon41m
  5. 11 OctMove over coconut water - Pricklee cactus water brings health, happiness, & hydration26m
  6. 2 OctBonus: Expo East 2021 Panel Debrief37m
  7. 30 AugHow to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola36m
  8. 9 AugMeet Season 3's New Host - Jessi Freitag9m
  9. 14 JunNemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack27m
  10. 24 MayJanie's Life-Changing Baked Goods22m
  11. 10 MayVervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California18m
  12. 26 Apr3 Steps to Refining Your Brand Through Testing26m
  13. 12 AprCreate All-Natural Cocktails in 2 Minutes with Steep't15m
  14. 29 MarTaking Your Brand International17m
  15. 15 MarCONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods22m
  16. 1 MarDip Into Paradise with Founder Emily Edwards21m
  17. 15 FebHow To Build A Sustainable Brand On Shopify26m
  18. 8 FebCONSUMER PROFILE: This Plant-Based Eater Reads Every Label19m
  19. 1 FebPoppilu's Founder Melanie Kahn Is As Bold As Her Lemonade22m
  20. 25 JanMeet Our New Host6m
202014 episodes
  1. 21 NovEp. 11Sculpting Your Business with Operations Mastery with John Schiaroli, President and Founder of Armatura Company40m
  2. 21 NovNacho Average Podcast with Lauren Joyner, Founder of Loca Foods33m
  3. 21 NovSeason 2 Trailer - What's Next for Startup CPG?3m
  4. 22 SeptEp. 10Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness26m
  5. 29 AugEp. 9E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up43m
  6. 13 AugEp. 8Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine39m
  7. 30 JulEp. 7"You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand39m
  8. 25 JunEp. 6Co-Mans and Co-Packers 101 - Don't Skip the Small Stuff with Matt Suggs of PartnerSlate29m
  9. 7 JunEp. 5Flavor Unites with Clara Paye of UNiTE Foods23m
  10. 29 MayEp. 4The Power of Partnerships with Caroline Cotto, COO of Renewal Mill28m
  11. 4 MayEp. 2Bissy Energy Drink - The Real Kola with Zach En'wezoh23m
  12. 4 MayEp. 3Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste25m
  13. 28 AprEp. 1What the F is a Broker?! with Jake Huber37m
  14. 24 AprWelcome to the Startup CPG Podcast5m

If you like The Startup CPG Podcast

Popular

How I Built This

Interviews with entrepreneurs and innovators about how they built their companies, including hardware startups.

founder storiesstartups
Visit Website

Catalyst

Latitude Media's weekly interview show on the energy transition, covering the technologies, costs and investment behind clean power, the grid, fuels and decarbonization.

climate energysupply chain
Visit Website

The Manufacturing Executive

Joe Sullivan talks with the leaders driving midsized manufacturers forward, alongside B2B sales and marketing experts, about growth strategy, industrial marketing, and modernising the shop floor.

manufacturingsales marketing
Visit Website

Thoroughly Considered

Dan Provost, Tom Gerhardt, and Myke Hurley on product design, entrepreneurship, and the ups and downs of running a small indie physical-product business.

designconsumer products
Visit Website