Hardware Podcasts

Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures

The Startup CPG Podcast · 20 Jun 2026 · 48m · Episode 328

What this episode covers

Emily Groden, Founder and CEO of Evergreen, and Brian Bernstein, Principal at Rich Products Ventures, discuss the journey of building Evergreen from homemade waffles into a nationally distributed frozen breakfast brand. They detail the fundraising process, emphasizing the importance of founder-investor fit, operational alignment, and building relationships long before capital is needed. The conversation covers Evergreen's product expansion from mini waffles to pancakes and protein products, as well as the diligence and strategic value provided by a corporate venture fund.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Evergreen, Rich Products Ventures, Rich Products, Whole Foods Market, Blue Apron, ABM Bev and Restaurant Brands International
Also
Expo West

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