Hardware Podcasts

Founder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of Lucille

The Startup CPG Podcast · 19 Jun 2026 · 31m · Episode 326

What this episode covers

Jess Haghani, founder of Lucille, explains how she partnered with nutritionists at the Harvard Chan School of Public Health to reformulate senior nutrition shakes from scratch, creating a product with zero ingredient overlap with legacy brands except water and salt. She details the strategic decision to prioritize taste and texture as leading indicators, resulting in higher protein, fiber, and calories with less sodium and sugar. Haghani also discusses Lucille's DTC launch on Amazon, their upcoming retail strategy involving double-facing legacy products, and the fundraising process for a newly launched brand.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Harvard Chan School of Public Health, Harvard Business School, Merit Health, Paula's Choice
Products
Lucille, Bobby

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