Hardware Podcasts

Advice Line with Ben Goodwin of Olipop

How I Built This · 3 Sept 2026 · 48m

What this episode covers

Ben Goodwin, co-founder of the prebiotic soda brand Olipop, joins Guy Raz to answer calls from early-stage founders. Goodwin advises Darren Alpert of Gheelish on how to market ghee-based snacks by prioritizing taste over ingredient education, and helps Sarah Godfrey of Sarah's Gluten Free Goods navigate the scaling challenges of fresh, allergen-safe baked goods. He also counsels John Groner of the Bexley Natural Foods co-op on revitalizing sales through community engagement and curation rather than e-commerce.

Most relevant to

companies scaling up, early-stage companies and makers and hobbyists

Topics

Mentioned

Companies
Gheelish, Sarah's Gluten Free Goods, Bexley Natural Foods, PepsiCo, Sprouts, JustWorks, Kroger, Trader Joe's, LesserEvil
Products
Olipop, Poppi, Bobo's Oat Bars, SkinnyPop
Also
Gary Vaynerchuk

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