Hardware Podcasts

#232 - 2026 Brand Resolutions

The Startup CPG Podcast · 20 Jan 2026 · 33m · Episode 247

What this episode covers

Host Daniel Scharff interviews Rebecca Styn of Blind Tiger Spirit Free Cocktails, Dava Guthmiller of A Dash of, and Andrew Schundler of CH Matcha about their 2026 brand resolutions. Rebecca resolves to eliminate noise by saying no to unaligned opportunities like expensive celebrity gifting, focusing instead on strategic regional growth. Dava aims to step into the spotlight by sharing her personal story and passion for salt terroir to build authenticity, rather than just curating others' products. Andrew plans to double down on retail execution and in-person tastings for his canned matcha brand, learning from early data to avoid stretching the business too thin.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
JetBlue, Morning Glory Natural Foods
Products
Blind Tiger Spirit Free Cocktails, A Dash of, CH Matcha, Maldon, Blackthorn, Saltworks, San Juan Island Salt, Tantos, Celsius, Liquid Death, Essentia

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