Hardware Podcasts

Advice Line with Christina Tosi of Milk Bar

How I Built This · 11 Jun 2026 · 45m

What this episode covers

Milk Bar founder Christina Tosi joins Guy Raz to advise early-stage founders on scaling and product strategy. She discusses her transition from CEO to Chief Experimenter, the strategic value of brand collaborations over immediate revenue, and the importance of packaging in driving repeat gifting behavior. The episode features advice for The Beau Collective on bridge financing, Cotton Clara on market positioning, and Vashon Island Coffee Dust on converting gifters into loyal customers.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Milk Bar, The Beau Collective, Cotton Clara, Vashon Island Coffee Dust, Whole Foods, Walmart, Sprouts, Krispy Kreme, Lululemon, Marine Layer, Boychick Bagels, U.S. Bank, Etsy, Michaels, Target, Barnes and Noble, Anthropologie, Canva, Airbnb

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