Packaging design
Product design & engineering
284 episodes across 21 shows cover packaging design. The shows that cover it most are People of Packaging, The Startup CPG Podcast and How I Built This. The most recent, from 13 Oct 2026, is “361 - Men have skin too and love good packaging design! W/ Freddie Sheridan from YCODE” from People of Packaging.
Designing the box, label and unboxing, and packaging that protects, ships or sells the product. Not fulfilment logistics.
284 episodes from 21 shows, most relevant and most recent first.
284 episodes
#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark
Eve Ackerley, founder of Evie's Snacks, and Cody Ponsler from Belmark discuss how packaging must evolve as a CPG brand scales from farmers markets to national retail. Ackerley details her journey from hand-applied stickers on craft bags to…
Founder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey Department
Noah Phillips, founder of Honey Department, explains how his background in advertising and design led him to reinvent the honey category by packaging 100% raw thick honey in an aluminum tube. He details the decision to use creamed honey…
359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative
Andy Kurtts, founder of Buttermilk Creative, explains how 'agentic shoppers'—AI tools that autonomously select products based on user intent—are disrupting packaging design by requiring brands to optimize copy and visual claims across all…
352 - Are you ready to see the next revolution in packaging testing?!? Ankit Dhawan from Blue-Pill.ai
Ankit Dhawan, founder of Bluepill.ai, explains how his software uses AI-driven digital twins to simulate consumer behavior for packaging testing, reducing costs from $15,000–$25,000 and weeks of time to under ten minutes. During a live…
351 - The best RTD innovation I've seen in packaging! 2 cans with Tatiana Chamorro from Toucan
Tatiana Chamorro, CMO and founding team member of Toucan Cocktails, explains the engineering and packaging decisions behind their two-can RTD system. She details the transition from leaky 3D-printed prototypes to a final design featuring a…
#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts
Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, and Andy Kurtts, founder of Buttermilk Creative, discuss the technical and design aspects of CPG packaging. Valenti-Jordan explains how to protect products from oxygen…
Ep. 30 - Avoiding Packaging Mistakes
Lucian Shapira and Stephen Uss of Opulo discuss the complexities of designing packaging for the Lumen PnP 3D printer, emphasizing the need for flexibility to accommodate future product iterations like feeders. They detail their transition…
230: Product Packaging Advice for Your New Hardware Invention
Elizabeth Corbett, President of Enterprise Sales at AE Global, shares 30 years of packaging expertise with hardware startups, emphasizing that packaging must first protect the product, then represent the brand, and fit the budget. She…
177: Package Design Tips for New Hardware Products
Justin Chen, co-founder of PickFu, explains how hardware startups can use iterative consumer feedback to design effective packaging. He outlines a process of testing packaging variations against competitors to de-risk design decisions and…
Packaging Validation Best Practices
Jeff Barrett, CEO of J-Pac Medical, explains the complexities of ISO 11607 packaging validation for sterilized medical devices, emphasizing that over a third of validations fail transit testing due to a lack of understanding regarding…
#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow
Lindzi Shanks, founder and CEO of XO Marshmallow, explains how she built a 1.4 million follower social media presence and generated over $2 million in TikTok Shop sales by treating the marshmallow manufacturing process as inherently…
#233 - Ask-Me-Anything: Marketing with Janice Greenwald
Janice Greenwald, a fractional CMO with 20 years of experience at companies like Sabra and Unilever, advises early-stage CPG brands on marketing strategy, budgeting, and packaging. She argues that social media and PR are long-term…
349 - Why all your UPC barcodes might be going away soon! Ned Mears from GS1
Ned Mears, Senior Director of Global Standards at GS1 US, explains the industry-wide shift from 1D UPC barcodes to 2D barcodes under the 'Sunrise 2027' initiative. He details how adding dynamic data like expiration dates can reduce food…
329 - Future-Proofing Fresh Food Packaging: UK Lessons on EPR, Food Waste, and Data with Tom Stone (Bakkavor)
Tom Stone, Senior Packaging Development Controller at Bakkavor, explains how the UK’s Plastic Tax and Extended Producer Responsibility (EPR) legislation are forcing a data-driven approach to fresh food packaging. He details Bakkavor’s…
322 - You can print WHAT with corrugated packaging now?!? Kerry Sanders from EFI
Kerry Sanders, Digital Press Guru at EFI, joins Adam Peek to discuss the collaboration between EFI and Packsize that combines digital printing with right-sized packaging. They detail how the EFI Nozomi press enables on-demand, variable…
Founder Fundraising Journey: Craig Dubitsky, Happy Products
Craig Dubitsky, Co-Founder and CEO of Happy Products, discusses his journey building brands like eos, hello, and Method, and his current venture, Happy, which partners with NAMI. He explains that Happy is in the 'Happy business' with…
S6E51 Eric Richins | What It's Like Being A Packaging Engineer
Eric Richins, a packaging engineer at Stryker with 10 years of experience, explains the complexities of medical device packaging, distinguishing between primary, secondary, and tertiary layers and the critical role of the Tyvek sterile…
153 - USP 382, Elastomeric Component Functional Suitability, Delivery Systems, Spikes, IV Bags and Alternate Packaging with Fran Degrazio
Fran Degrazio, President & Principal Consultant at Strategic Parenteral Solutions and former Chief Scientific Officer at West Pharmaceuticals, explains the transition from USP <381> to USP <382>, which shifts the focus from isolated…
DeepDive 1-on-1 Series: DESCENDING UNDER GRAVITY - When GO becomes Irreversible (30m50s)
Rob Carl, Founder & CEO of Global NPI Solvers, joins host Sarah to discuss the final stage of the NPI Pre-Ascent Protocol: the irreversible decision to scale production. They examine Section G (Logistics & Shipping), emphasizing that…
Spencer Wright traces the evolution of the plastic bottle; why defective airbags still aren’t fixed; and how the Tylenol murders redefined packaging.
Spencer Wright, Editor-in-Chief of Scope of Work, traces the evolution of the plastic bottle, detailing the shift from early acrylonitrile designs to modern lightweight PET systems and the engineering breakthroughs in petaloid bases. The…
Founder Feature: Justin Wolff of Junk Theory
Justin Wolff, co-founder of Junk Theory, explains his mission to end the plastic era in beauty by creating the first skincare line entirely packaged in aluminum. He details the brand's genesis, which stemmed from his previous social…
#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass
Sam Kass, former White House Chef and partner at Acre Ventures, and Dana Kim, founder and CEO of Highlight, discuss how consumers perceive health and sustainability in CPG. Kass explains his work with Plezi to create better-for-you…
296 - From Wall Street to Food Street: Sid Banthiya's Transformative Journey into Consumer Brands
Sid Banthiya, an advisor and investor with executive experience at Blue Apron and Milk Bar, discusses how packaging intersects with finance, operations, and marketing in consumer brands. He explains that while direct-to-consumer channels…
281 - Google goes plastic free with their packaging
Miguel Arevalo, a member of Google's packaging team, explains Google's transition to plastic-free packaging for its hardware products, detailing the collaboration with Shandong Kylie to develop a lightweight, strong paper material. The…
318 - What every beverage brand needs to know about packaging with Fred Hart
Fred Hart, owner of Hart Brands and strategic advisor for Drum Roll Snacks, discusses branding trends in the food and beverage industry with host Adam Peek. They analyze the 'arms race' of protein marketing in beverages, the rise of…
#199 - How to Drive Velocity with Marketing with Janice Greenwald
Janice Greenwald, a marketing consultant with experience at Unilever and Sabra, outlines her 'Cs and Ps' framework for driving CPG velocity, emphasizing that fundamentals like product, pricing, and packaging must precede promotional…
Focusing on the Intent of the UDI Requirements from FDA's Final Guidance Doc
Mike Drues, a regulatory consultant from Vascular Sciences, joins host Jon Speer to discuss the intent behind the FDA's final guidance on Unique Device Identification (UDI). Drues argues that many manufacturers are failing because they…
Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush
Brian Rudolph, co-founder of Banza, explains how he created the first chickpea pasta after discovering wheat sensitivity, launching the brand with his brother Scott Rudolph. The company scaled from a Detroit apartment to over 25,000 stores…
Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
Don Vultaggio, co-founder of AriZona Beverage Company, explains how observing Snapple's winter sales led to the creation of AriZona Iced Tea in a distinctive 24-ounce tallboy can. He details the strategic decision to maintain a 99-cent…
Advice Line with Christina Tosi of Milk Bar
Milk Bar founder Christina Tosi joins Guy Raz to advise early-stage founders on scaling and product strategy. She discusses her transition from CEO to Chief Experimenter, the strategic value of brand collaborations over immediate revenue…
Where it comes up37:10
#89 Packaging Design and Printing 101 with Kirk & Kurtts
Kirk Visola of Mind the Font and Andy Kurtts of Buttermilk Creative discuss the complexities of packaging design and printing for CPG brands. They explain the critical differences between screen colors and printed output, emphasizing the…
#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare
Leana Salamah of the Specialty Food Association (SFA) explains that the Summer Fancy Food Show in New York is a high-impact event for emerging brands, attracting a mix of national and regional buyers who are willing to take chances on new…
Unboxing the new Sonos Ace!
Adam Peek unboxes the new Sonos Ace headphones, analyzing the packaging's sustainability and design. He highlights the use of water-activated paper tape, thermal paper labels, and die-cut corrugated shipping protection to ensure the…
Where it comes up0:00
258 - What magic happens when How2Recycle and Specright meet?!?
Adam Armstrong, VP of Customer Success and Strategic Partnerships at Specright, and Paul Nowak, Executive Director of Green Blue, discuss a new collaboration between their organizations to streamline sustainable packaging data management…
255 - Greenwashing 🤮 with Evelio Mattos
Host Evelio Mattos and guest Adam Peek discuss the complexities of sustainable packaging, focusing on the legal and practical risks of greenwashing and Extended Producer Responsibility (EPR) regulations. They analyze specific product…
Founder Feature: Arif Khan and Sabeen Hasan of Chikka Chikka
Arif Khan and Sabeen Hasan, co-founders of Chikka Chikka, discuss their modern reinterpretation of a traditional Indian digestive made from maple-roasted fennel seeds. They detail their product development process, including the use of…
8: Packaging
Dan Provost and Tom Gerhardt of Studio Neat discuss the strategic role of packaging in their direct-to-consumer business, contrasting their minimalist, mail-optimized designs with Apple's high-end retail packaging. They detail specific…
Advice Line with Chieh Huang of Boxed
Guy Raz and Boxed co-founder Chieh Huang advise three early-stage founders on scaling physical products. Alec of Surfing Cow discusses moving his beef tallow skincare from his kitchen to a contract manufacturer, while Jessica of Tail Cinch…
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
Angie and Dan Bastian, co-founders of Angie's Boom Chickapop, join Guy Raz to advise three early-stage founders. They counsel Michelle Pusiteri of Nana Joe's Granola on balancing mission-driven growth with outside investment, Gloria Kulb…
139: How to Scale Your Physical Product in Retail Stores
Marc Inkol, President of Explorer Research, explains how startups can scale physical products in retail by focusing on a clear, simple selling proposition rather than feature creep. He details how consumers only view 15% of a shelf and…
Founder Feature: Bilal Othman of Huwa
Bilal Othman, founder of Huwa, explains how he transformed a multi-generational Palestinian olive farming tradition into a premium U.S.-based brand to maintain family connections. He details the brand's unique packaging design, which draws…
Founder Feature: Kartik Das of Doosra
Kartik Das, founder of Doosra, explains how he leveraged his background as a classically trained French chef to create a modern Indian snack mix that blends spicy and sweet flavors. He details the brand's evolution from hand-packing bags…
245 - Digitized surfaces and Unboxing eCommerce for Pathosan on Packaging Today Show
Hosts Adam Peek, Evelio Mattos, and Cory Connors unbox and critique packaging from Pathosan, a sustainable cleaning brand, discussing design choices like C-flute corrugated boxes, water-activated paper tape, and labeling strategies. They…
235 - Adam and Vicki Strull get Sappi about branding
Vicki Strull, Chief Creative at Vicki Strull Creative Collective, discusses how packaging serves as a critical brand touchpoint that drives customer loyalty through 'moments of delight.' She highlights the Sappi Standard 7 book as a…
269 - The Wizard of Brand Clarity shares insights on brand positioning and packaging
Kathy Guzman Galloway, CEO of Clarity Wizard and former PepsiCo and Boost Mobile executive, explains how brand positioning principles apply to CPG packaging. She argues that packaging is the final checkpoint for consumer engagement and…
Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia and CPG
Jacob Cooper, founder of Bagelverse, explains his pivot from eight years as a CTO in AI to launching a nostalgic pizza bagel brand with flavors like spicy vodka and barbecue chicken. He details the complex supply chain requiring two…
437: This is a terrible thing to say…
Jimmy Diresta, Bob Clagett, and David Picciuto discuss the immersive design of Disney World, the infrastructure behind established artists like Frank Stella and Jeff Koons, and the ethics of studio assistants. David Picciuto details the…
Advice Line with Serial Entrepreneur Mark Cuban
Serial entrepreneur Mark Cuban, who is revolutionizing the prescription drug market through Cost Plus Drugs, advises four founders on scaling their physical product businesses. Lucy of One Trick Pony discusses her upside-down peanut butter…
The Costs to Develop & Manufacture a New Electronic Product
Host John Teel breaks down the three major cost categories for developing and manufacturing electronic products: development, scaling, and landed production. He details specific expenses including electronics, software, enclosure…
Tales from Manufacturing: Shipping Rack 1
Kate Hicks, Kirstin Neira, CJ Mendez, and Eric Austin of Oxide Computer Company discuss the logistics of assembling, packaging, and shipping the first Oxide Rack. They detail the engineering challenges of crate design, including shock and…