Hardware Podcasts

177: Package Design Tips for New Hardware Products

Product Startup · 25 May 2023 · 18m

What this episode covers

Justin Chen, co-founder of PickFu, explains how hardware startups can use iterative consumer feedback to design effective packaging. He outlines a process of testing packaging variations against competitors to de-risk design decisions and ensure the product's value is clearly communicated. Chen emphasizes that high-quality, informative packaging acts as a 'digital billboard' that builds trust and drives sales both in retail and online.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
PickFu, Apple, Mako Design + Invent, Amazon, Kickstarter, Indiegogo

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