164 - SPECIAL EPISODE DROP - Adam and Evelio join forces with Sunday's Finest for live unboxing

People of Packaging · 2 Nov 2022 · 41m

What this episode covers

Adam Peek and Evelio Mattos host a live unboxing of Sunday's Finest's Gold Fashioned cocktail, featuring founders Robert Haynes and Damien Nichols. They analyze the brand's iterative packaging design (V1 to V2), highlighting structural engineering by Think Packaging and graphic design by Mighty Hew. The discussion covers specific details like foil stamping, the orange zest atomizer, and the strategic use of hospitality-inspired unboxing experiences to elevate the consumer perception of value.

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