Hardware Podcasts

#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark

The Startup CPG Podcast · 4 Aug 2026 · 44m · Episode 349

What this episode covers

Eve Ackerley, founder of Evie's Snacks, and Cody Ponsler from Belmark discuss how packaging must evolve as a CPG brand scales from farmers markets to national retail. Ackerley details her journey from hand-applied stickers on craft bags to custom printed stand-up pouches, highlighting a critical lesson where buyer feedback revealed her initial design looked like 'laundry detergent.' Ponsler explains why 50% of brands change their packaging art between their first and second production runs and advises founders to prioritize shelf-life and brand storytelling over premature premium finishes.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Belmark, Sprouts
Products
Evie's Snacks

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