Hardware Podcasts

217 - Erica Rankin on her packaging pivot at Bro Dough

People of Packaging · 10 Oct 2023 · 29m

What this episode covers

Erica Rankin, founder of Bro Dough, explains her pivot from selling functional cookie dough in 6-ounce tamper-evident tubs to single-serve flow-wrapped bites to solve scaling and consumer experience issues. She details the operational nightmare of manual labor for tubs and the high minimum order quantities (MOQs) for printed packaging, which forced her to buy 20,000 manually labeled units at a premium. Rankin advises startup founders to prioritize buying for need rather than price per unit to avoid inventory risk and cash flow traps, a lesson she learned while navigating supplier pitches and SKU changes.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Bro Dough, Specright, Green Mellon
Products
Packaging Peeks
Also
Alibaba

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