Hardware Podcasts

216 - Spooky Limited Edition Packaging with Lauren Hodges from Chobani

People of Packaging · 6 Oct 2023 · 36m

What this episode covers

Lauren Hodges, Creative Director at Chobani, discusses the design and strategy behind the brand's limited edition Halloween packaging for Chobani Flip. She explains how the team collaborated with illustrator John McNair to create spooky, gallery-level artwork that drives 'basket bundling' by theming each of the seven flavors (e.g., 'Ghost Story S'mores'). The episode also covers the integration of an augmented reality (AR) trick-or-treating experience via QR codes and the importance of packaging in conveying trust and brand ethos across diverse product lines.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Chobani, Pentagram, Aesop, Collins, Shake Shack, Danny Myers Union Square Hospitality Group, Hornet, Meyers
Products
Chobani Flip
Also
John McNair, Parsons

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