Hardware Podcasts

215 - Jason Burke on his Noble and Primal journey to disrupt a broken food system

People of Packaging · 26 Sept 2023 · 35m

What this episode covers

Jason Burke, founder of The New Primal and Noble Made, discusses his journey from a lawn business to building a food brand that disrupts the 'broken and toxic' food system with low-sugar, real-ingredient products. He details the challenges of scaling production, including the decision to outsource manufacturing to leverage economies of scale and the regulatory hurdles of USDA packaging approvals. Burke highlights the tension between sustainable packaging goals and product integrity, noting that high-barrier films are often necessary for shelf life, and advocates for more domestic production to improve collaboration and reduce errors.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
The New Primal, Noble Made, Whole Foods, Sprouts, Wegmans, Walmart, Thrive Market, Amazon
Also
USDA, FDA

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