Hardware Podcasts

214 - Alex Cree on how he met Mark Cuban and innovated a new food product

People of Packaging · 20 Sept 2023 · 39m

What this episode covers

Alex Cree, co-founder of Baozza, explains how he combined Chinese bao buns with pizza toppings to create a unique food product, starting with pop-ups in China and securing investment from Mark Cuban. The company faced significant packaging challenges when transitioning to the US market, specifically finding microwave-safe, steamable bags that could be flow-wrapped by American co-packers. Despite pandemic-related supply chain disruptions forcing them to source packaging locally at higher costs, Baozza successfully launched in major US retailers like Sprouts and Target.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sprouts, Target, Kroger, Whole Foods, Mondi, Taobao, Harmon's
Products
Baozza
Tools
Specright
Also
Mark Cuban

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