Hardware Podcasts

Founder Feature: Jen Liao of MìLà

The Startup CPG Podcast · 23 Aug 2024 · 40m · Episode 70

What this episode covers

Jen Liao, co-founder of MìLà, explains how the brand pivoted from a local restaurant to a nationwide direct-to-consumer frozen food business during the pandemic. She details the technical challenges of developing a frozen soup dumpling that survives shipping, the high costs of cold-chain logistics, and the strategic decision to subsidize shipping via cheap ad spend. Liao also discusses securing investment from Simu Liu, navigating the complex timeline of retail expansion into Costco and Whole Foods, and the operational shock of moving to a larger facility.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
MìLà, Whole Foods, Costco, Target, Wegmans, Goldbelly, TaskRabbit
Also
Simu Liu

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