Hardware Podcasts

#158 - SupplySide West 101 with Jon Benninger and Kantha Shelke

The Startup CPG Podcast · 27 Aug 2024 · 47m · Episode 71

What this episode covers

Jon Benninger, VP at Informa, and Kantha Shelke, a certified food scientist and founder of Corvus Blue, discuss how to navigate SupplySide West, the premier trade show for the CPG supply chain. They explain that the event helps brands move from concept to shelf by connecting them with 1,500 exhibitors offering ingredients, co-packing, and regulatory advice. The guests emphasize the value of in-person networking, structured content sessions, and leveraging the show's supportive community to build resilient supply chains and discover innovation.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Informa, Corvus Blue, Johns Hopkins, Institute of Food Technologists, Unilever, Pepsi, Nestle, Organic Trade Association, Council for Responsible Nutrition
Products
Magic Spoon
Also
SupplySide West, Expo West, Natural Products Insider, Food and Beverage Insider

Related episodes from other shows

Other shows on the same ground, closest first.

  • People of Packaging · 22m

    75 - Talking PackExpo 2021 with Laura Thompson, VP of Trade Shows at PMMI

    Laura Thompson, VP of Trade Shows at PMMI (Packaging and Processing Machinery Association), discusses the upcoming PackExpo 2021 in Las Vegas, highlighting it as the industry's first large-scale in-person event since 2019. She details the safety protocols, including mask mandates and touchless registration, and emphasizes the show's extensive content, featuring over 1,500 exhibitors and 80 sessions. The episode covers specific innovations like the 'Pack to the Future' exhibit and the new 'Pack Match' consultation program designed to help attendees navigate the complex supply chain.

    Logistics & fulfilmentMarketing & brand
    5 chapters

  • People of Packaging · 32m

    290 - Taylor Foxman is the master connector for CPG's!

    Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.

    Direct-to-consumer & e-commerceMarketing & brand
    7 chapters

  • The Amp Hour · 1h 06m

    Trade Show or Conference?

    Chris Gammell of Golioth returns from Embedded World and discusses the state of electronics trade shows, contrasting the engineer-focused Embedded World with the sales-heavy Electronica and the high-speed PCB focus of DesignCon. Dave Jones and Gammell debate the viability of organizing industry events, the decline of US-based conferences, and the enduring value of physical browsing compared to webinars. They also cover the Raspberry Pi Pico W's programmable I/O features, the impact of component shortages on brand loyalty, and the closure of Zachtronics.

    Design for manufacturing & NPIMicrocontrollers & dev platforms
    8 chapters

  • People of Packaging · 26m

    171 - The Packaging Podcast EXTRAVAGANZA!

    Laura Foti of Specright hosts a discussion at Pack Expo with Cory Connors of the Sustainable Packaging Podcast and Adam Peek of People of Packaging, highlighting the industry's shift toward data-driven sustainability and digital tools like Specright, TriAC, and Tops. The group emphasizes the importance of engaging the next generation of packaging professionals through social media and education, noting the influx of students and young talent at the event. They also address supply chain vulnerabilities, such as paper liner shortages, and discuss how controlling specification data allows for greater flexibility and resilience during disruptions.

    Sustainability & circular productsSourcing & supply chain
    7 chapters

  • How I Built This · 37m

    What It Really Takes To Build a Food Business: Part 2

    Becca Millstein of Fishwife, Brian Rudolph of Banza, and Caue Suplicy of Barnana discuss scaling their food brands from direct-to-consumer origins to national retail presence. They detail strategies for product-market fit, including influencer seeding, packaging design, and navigating supply chain disruptions and misinformation crises. The founders also share advice on co-founder dynamics, customer segmentation, and the importance of brand moats in the competitive CPG landscape.

    Direct-to-consumer & e-commerceMarketing & brand
    8 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Startup CPG Podcast. The episode itself belongs to its publisher.