Hardware Podcasts

290 - Taylor Foxman is the master connector for CPG's!

People of Packaging · 26 Sept 2024 · 32m

What this episode covers

Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Beyond Meat, Parallel, Speakeasy, Beatbox Beverage, The Industry Collective
Products
Jameson Irish Whiskey, Donata Tequila

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