Hardware Podcasts

289 - Hershey's is sued for its packaging?! - Packaging Today Show LIVE every Monday at 8:30 am MST

People of Packaging · 16 Sept 2024 · 31m

What this episode covers

Corey Conners, Adam Peak, and Evelimanto discuss a $5 million lawsuit against Hershey's regarding Reese's Halloween packaging, arguing that the mismatch between the pumpkin-shaped image and the block-shaped chocolate inside is misleading but likely frivolous. The hosts then analyze Capri Sun's marketing stunt of selling pallets of their new plastic bottles, praising it as a clever response to consumer backlash over abandoning their iconic pouches. They also cover sustainability challenges, including Lily Pulitzer's reusable bags and CaseMates' recyclable foil laminates, highlighting the importance of industry networking and testing for recyclability.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Hershey's, Capri Sun, Lily Pulitzer, CaseMates
Products
Reese's
Also
Western Michigan University

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