Hardware Podcasts

Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman

The Startup CPG Podcast · 19 Apr 2022 · 40m · Episode 18

What this episode covers

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, discusses how emerging CPG brands can drive climate action through specific, verifiable commitments rather than vague marketing. He details Eat the Change’s five planet-based commitments, including using only plant/fungi-based ingredients, avoiding food waste, selecting water-efficient crops, supporting biodiversity, and ensuring access for all. Goldman also addresses the practical challenges of sustainable packaging, the rigorous process of organic certification, and the strategic importance of making radical product changes rather than incremental improvements to disrupt the market.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Eat the Change, Honest Tea, Beyond Meat, PLNT Burger, Liv Bar, Adidas
Also
Drawdown.org, Pennsylvania Certified Organic, USDA, How to Recycle

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