69 - Sara Miltenberger - Making Climate Cool

People of Packaging · 12 Aug 2021 · 40m

What this episode covers

Sara Miltenberger, a sustainability consultant and host of the 'Make Climate Cool' podcast, discusses how brands can navigate the complexities of sustainable packaging without falling into greenwashing. She emphasizes the need for specific, science-backed sustainability goals rather than vague commitments, using examples like glass versus monoplastic to illustrate trade-offs. Miltenberger also offers two actionable strategies for consumers: engaging directly with brands on Instagram to drive change and implementing a 48-hour waiting period for purchases to reduce impulse buying and waste.

Mentioned

Companies
Tesla, DeLos, Zara, Starbucks, Albertsons
Products
Make Climate Cool
Also
Clubhouse, Forbes, Pack Expo, Lux pack

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