Hardware Podcasts

Advice Line with Jeffrey Hollender of Seventh Generation

How I Built This · 28 May 2026 · 46m

What this episode covers

Guy Raz is joined by Seventh Generation co-founder Jeffrey Hollender to advise three early-stage founders: Christina Molinaro of 25 and Pine, who builds convertible toddler/adult furniture; Phil Holstead of Red Truck Orchards, who produces farm-made cherry vinegar; and Caroline Buck of Petaluma, who sells plant-based dog food. Hollender discusses the concept of 'greenhushing' in social business, the importance of building a financial case for purpose-driven work, and warns against the stress of hyper-growth. The founders receive specific advice on marketing strategies, including influencer seeding, sampling, and messaging to overcome consumer skepticism.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Seventh Generation, Unilever, 25 and Pine, Red Truck Orchards, Petaluma, U.S. Bank, NYU

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