Hardware Podcasts

#118 From Bicycle Beginnings to Global Recognitions with Chlorophyll Water Founder, Matt Levine

The Startup CPG Podcast · 12 Dec 2023 · 47m · Episode 2

What this episode covers

Matt Levine, founder of Chlorophyll Water, explains how he launched the first Clean Label Project certified bottled water in the US by starting with a single SKU and delivering product on his bicycle to New York yoga studios. He details his scrappy, bootstrapped approach to securing national distribution with Whole Foods, Sprouts, and Urban Outfitters by leveraging LinkedIn and RangeMe to build direct relationships with buyers without using brokers. Levine emphasizes maintaining profitability over rapid growth, using data-driven sales pitches on RangeMe, and evolving packaging to 100% recycled plastic with clean flake label technology to meet sustainability standards.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods, Sprouts, Alo Yoga, Urban Outfitters, UNFI, KeHE, Santa Cruz Beverages
Products
Chlorophyll Water, Poppi, Mud Water, Pizza Cupcake, Cheeky Chicky Boom
Tools
RangeMe, LinkedIn
Also
Clean Label Project

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