Hardware Podcasts

#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm

The Startup CPG Podcast · 19 Dec 2023 · 50m · Episode 3

What this episode covers

Emily Griffith, founder of Lil Bucks, and Luke Peterson of A-Frame Farm discuss their mission to mainstream regenerative organic certified buckwheat. They detail the operational challenges of launching during the pandemic, the strategic pivot to 'Cluster Bucks' granola bites, and their fundraising journey involving friends, family, and crowdfunding. The episode highlights the importance of direct farmer relationships, consumer education on buckwheat as a fruit seed, and the new 'Jumro Blueberry Crisp' flavor launching at Whole Foods.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
A-Frame Farm, Whole Foods, Thrive Market, Amazon, Simple Mills, Patagonia Provisions, Partake, Pacha Bread, Main Crisp, RangeMe, Cin7, Strategy Maven Agency, Republic
Products
Lil Bucks, Bam

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