Hardware Podcasts

Jovial Foods: Carla Bartolucci

How I Built This · 7 Jun 2021 · 1h 17m

What this episode covers

Carla Bartolucci, co-founder of Jovial Foods, explains how she pivoted from distributing Bionaturae pasta to launching her own brand after a contentious lawsuit and partnership breakdown. She details the discovery of Einkorn, an ancient wheat, as a solution for her daughter’s gluten sensitivities, and describes the labor-intensive process of sourcing seeds and developing recipes. Bartolucci also outlines her unconventional marketing strategy of hosting cooking retreats in Tuscany to build community and trust with gluten-free consumers, while maintaining strict control over growth to remain independently owned.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Jovial Foods, Bionaturae, Whole Foods, Spectrum Organics
Also
Einkorn, America's Test Kitchen

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