Hardware Podcasts

016: Gluten-free & allergy-friendly food with Luke Lucas of Foddies

Product Startup · 30 Aug 2016 · 54m

What this episode covers

Luke Lucas, founder of Foddies, explains how he and his partner Chrissy launched a low FODMAP, gluten-free, and allergy-friendly food business with under $2,000, leveraging a cafe as a live testbed for product validation. They navigated the challenges of entering the food industry without prior experience by focusing on affordable pricing, rigorous cross-contamination protocols, and direct consumer feedback to refine their product line from baked goods to sauces. Lucas details their bootstrap marketing strategy using social media, their logistics setup with courier aggregators, and their plans to expand into the US market through co-packers to overcome local manufacturing limitations.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Celiac Society of Australia, Australia Post, Mako Design + Invent
Products
Foddies
Also
FODMAP

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