Hardware Podcasts

Founder Feature: Morgan Murdock of Unbothered Foods

The Startup CPG Podcast · 2 May 2025 · 38m · Episode 146

What this episode covers

Morgan Murdock, founder of Unbothered Foods, explains her transition from clinical dietitian to CPG entrepreneur, focusing on creating a low FODMAP, long-fermented sourdough cracker. She details the operational challenges of self-manufacturing a living sourdough starter named 'Olivia' and the strategic decision to partner with a co-manufacturer to scale production from 240 to 3,500 bags per day. Murdock also discusses raising $220,000 via WeFunder to support retail expansion into major chains like Whole Foods and Sprouts, while navigating the complexities of being a solo founder with a targeted mentorship network.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Unbothered Foods, Patagonia Provisions, Georgia Sourdough, The Sourdough Project, Freshtime, Whole Foods, Sprouts
Products
Wasa, Moonshot
Also
WeFunder, Fair, Expo West

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