Hardware Podcasts

Simple Mills: Katlin Smith

How I Built This · 15 Feb 2021 · 59m

What this episode covers

Katlin Smith, founder of Simple Mills, explains how she launched a grain-free baking brand from her Atlanta apartment in 2012 after struggling with health issues as a Deloitte consultant. She details the early challenges of sourcing ingredients, securing a Whole Foods buyer with just 12 bags of product, and managing cash flow while bootstrapping with $70,000 of her own savings and a mortgage from her parents. Smith also discusses the pivotal role of influencer Danielle Walker in boosting Amazon sales, the difficulties of hiring and leadership, and the strategic decision to avoid 'natural flavors' to maintain product integrity.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Simple Mills, Whole Foods, Deloitte, Amazon, Wegmans, General Mills, McCormick
Products
Betty Crocker
Also
Danielle Walker, Natural Products Expo West

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