Hardware Podcasts

#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar

The Startup CPG Podcast · 30 Aug 2022 · 1h 00m · Episode 36

What this episode covers

Ali Bonar, Co-Founder and CEO of Oat Haus, discusses the evolution of her oat-based spread brand from a side hustle to a national retailer presence. She details the strategic launch of the Brownie Batter flavor in collaboration with Jameela Jamil, the challenges of securing a national Sprouts Grocery launch, and the importance of hiring scrappy early employees like VP of Sales Todd and VP of Marketing Lisa. Bonar also opens up about her mental health journey, the isolation of scaling a business, and her methods for maintaining founder wellbeing.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Oat Haus, Sprouts, Whole Foods, Erewhon, Thrive Market, Harris Teeter, Fresh Market, Central Market, Trader Joe's
Products
Granola Butter, Brownie Batter
Tools
Clavio
Also
Jameela Jamil, Shark Tank, Lauren Leavell Fitness, Facebook, Instagram, TikTok, Bon Appetit, People Magazine, The Today Show

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