Hardware Podcasts

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams

How I Built This · 27 Mar 2025 · 46m

What this episode covers

Jeni Britton, founder of Jeni's Splendid Ice Creams and her new fiber company Floura, advises three early-stage founders on marketing, fundraising, and PR. Jesse Koenig of Jesse & Ben’s discusses how to market his healthy frozen fries to grocery buyers without relying solely on the 'seed oil' narrative. Casey White of Jaju Pierogi asks how to sustainably grow her dumpling brand to big-box retailers like Costco without losing control to outside venture capital. Callie Zeher of Ube.co seeks guidance on hiring a PR firm for her purple sweet potato pet treats while balancing her full-time science career.

Most relevant to

early-stage companies, companies scaling up and founders before launch

Topics

Mentioned

Companies
Jeni's Splendid Ice Creams, Floura, Jesse & Ben’s, Jaju Pierogi, Ube.co, Sir Kensington's, Sprouts, Whole Foods, Costco, U.S. Bank, Misfits Market, Ohio State University, UCLA

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