Hardware Podcasts

Founder Feature: Liv Truesdell of FROST Buttercream

The Startup CPG Podcast · 12 Dec 2025 · 28m · Episode 233

What this episode covers

Liv Truesdell, founder of FROST Buttercream, and her mother, co-founder, explain their transition from investment banking to creating a meringue-based buttercream with 57% less sugar and real ingredients. They discuss the challenges of small-batch manufacturing, the strategic importance of in-store demos to educate consumers, and their retail expansion into New York City retailers like Fairway Market and Butterfield Market. The episode highlights their iterative packaging design process, collaborations with brands like Bite and Brownie, and the operational discipline required to scale production for food service while maintaining quality.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Fairway Market, Butterfield Market, Pop Up Grocer, Glist Markets, Bite and Brownie, Cornell, SFA, Janovic
Products
FROST Buttercream

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