Hardware Podcasts

244 - Jody Polishchuk from Sundays on how they made the first zero sugar creme cookie

People of Packaging · 16 Feb 2024 · 37m

What this episode covers

Jody Polishchuk, founder of Sundays, discusses his journey from previous CPG ventures like The Juice Box and Yuga to creating the first zero-sugar creme cookie. He details the extensive R&D process, which involved three co-packers and three R&D teams over three years and $100,000, to replicate the taste of an Oreo without sugar. Polishchuk also explains his strategic decision to launch with a strong, affordable brand identity designed by Christine Brown and Django Jim, rather than spending heavily on a traditional agency.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
The Juice Box, Yuga, Magic Swoon, Lenny and Larry's, Perfect Bar, Dude Wipes, IQ Bar, Midday Squares, Brodo, Group Chat
Products
Sundays, Catalina Crunch, Leo's, High Key
Also
Christine Brown, Django Jim

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