Hardware Podcasts

Dip Into Paradise with Founder Emily Edwards

The Startup CPG Podcast · 1 Mar 2021 · 21m

What this episode covers

Emily Edwards, founder of Paradise Icing (Emily's Foods), explains how she transitioned from social work to developing a plant-based icing using pea protein. She details her 18-month product development process at the Purdue Food Science Lab, where she overcame initial taste failures to create a shelf-stable, allergen-free product. Edwards discusses her strategy of bootstrapping the business due to difficulties securing venture capital, while leveraging her social work skills for consumer research and transparent brand storytelling. She outlines her current focus on expanding flavor lines, securing retail placements in boutique grocers and schools, and managing early-stage operations with a small team.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Emily's Foods, Food Hero, Nana Claire
Products
Paradise Icing
Also
Purdue Food Science Lab, IFT

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