Hardware Podcasts

Food52: Amanda Hesser (2021)

How I Built This · 20 Mar 2023 · 1h 30m

What this episode covers

Amanda Hesser, co-founder of Food52, recounts her journey from a New York Times food writer to launching a digital media and e-commerce company. After a failed tech startup called Seawinkle, she pivoted to Food52 with co-founder Meryl Stubbs, initially bootstrapping the venture using her cookbook advance while operating out of her apartment. The episode details their struggle to secure venture capital, the decision to build trust through curation rather than affiliate links, and the long path to profitability achieved in 2020.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
New York Times, Sirius Eats, Goop, Daily Candy, Huffington Post
Products
Food52, Seawinkle
Tools
Vimeo
Also
Meryl Stubbs, Roberta's pizzeria

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