Hardware Podcasts

HIBT Lab! Slutty Vegan: Pinky Cole

How I Built This · 23 Mar 2023 · 53m

What this episode covers

Pinky Cole, founder of Slutty Vegan, explains how she bootstrapped a plant-based fast-food empire from a ghost kitchen to a $100 million valuation. She details the strategic use of provocative branding, the 'Purple Cow' theory, and the pivot from a destroyed Jamaican restaurant to a vegan food truck. Cole discusses her decision to raise $25 million from investors like Danny Meyer to scale operations while maintaining brand authenticity.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Slutty Vegan, Shake Shack, DoorDash, Uber Eats, Postmates, Grubhub, Mr. V's, Pinky's Jamaican, U.S. Bank
Products
Impossible, Fix My Life, Jeremy Kyle Show
Also
Seth Godin, Danny Meyer, Richie Ludinus

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