Hardware Podcasts

Founder Feature: Aman Blana, Growee Foods

The Startup CPG Podcast · 3 May 2024 · 31m · Episode 35

What this episode covers

Aman Blana, founder of Growee Foods, explains how he leveraged the Startup CPG community to navigate early co-packing challenges and build a shelf-stable, plant-based dip brand rooted in his Indian heritage. He details his bootstrap marketing strategy, which prioritizes high-impact farmers market demos, strategic demo-sharing with other brands, and using Amazon data to guide regional retail expansion without overextending capital. Blana also discusses the specific pain points of managing high COGS by refusing to use processed purees, his post-Expo West outreach tactics, and upcoming product developments including spicy flavors and lentil-based lines.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Growee Foods, Gelson's, Amazon, Kimberton Whole Foods, DeBrito's
Materials
Acacia Gum
Also
Startup CPG, Expo West, Georgia Grown, SASSTA, NASTA

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