Hardware Podcasts

Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh

How I Built This · 14 Mar 2022 · 1h 01m

What this episode covers

Sukhi Singh and her son Dalbir Singh explain how they built Sukhi's Gourmet Indian Food from a failed Oakland deli into a $50 million brand available in 7,000 stores, primarily by pivoting from bottled curry paste to refrigerated and frozen meals. They detail the family's hands-on early days, the strategic decision to reject a $3 million venture capital investment to maintain control, and the eventual hiring of an outside CEO to solve scaling challenges. The episode highlights their breakthrough partnership with Costco and the cultural shift in American acceptance of Indian cuisine.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Sukhi's Gourmet Indian Food, Costco, Berkeley Bowl, Hewlett Packard, Whole Foods, U.S. Bank, Adobe, eBay
Products
Chicken Tikka Masala, Samosas, Curry Paste, Tandoori Chicken

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