Hardware Podcasts

Founder Feature: Sahithya Wintrich of Chutni Punch

The Startup CPG Podcast · 8 Nov 2024 · 38m · Episode 92

What this episode covers

Sahithya Wintrich, founder of Chutni Punch, explains how she adapted traditional South Indian chutney powders into shelf-stable seasoning blends like Savory Chana, Super Sesame, and Spicy Peanut for the American market. She details the nine-month product development process, which involved precise gram-based scaling and iterative testing with friends and chefs to ensure versatility across cuisines. Wintrich discusses her strategic decision to invest in eye-catching, plastic-free packaging and a bold rebrand to drive curiosity and sales, particularly through direct-to-consumer channels and specialty retail partnerships that prioritize sampling.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Chutni Punch
Tools
Canva
Also
Fancy Food Show, Amazon

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