Hardware Podcasts

Plant-Based Indian Food: Sabah Ashraf, House of Kajaana

The Startup CPG Podcast · 17 May 2024 · 42m · Episode 39

What this episode covers

Sabah Ashraf, founder of House of Kajaana, explains her transition from investment banking and Frog Design to launching a plant-based Indian frozen food brand. She details the product development process, including collaborating with Chef Anita Jaisangani to create gluten-free, dairy-free, soy-free, and nut-free meals like roasted cauliflower tikka masala. Ashraf discusses the strategic retail expansion from Pop Up Grocer to Fresh Direct, and the upcoming nationwide launch in Whole Foods, highlighting the importance of data analytics and distribution partners like UNFI.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
House of Kajaana, Fresh Direct, Whole Foods, Pop Up Grocer, UNFI, Frog Design, Aisle, WBENC
Products
Roasted Cauliflower Tikka Masala, Coconut Malabar Curry

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