Hardware Podcasts

What It Really Takes To Build a Food Business: Part 1

How I Built This · 18 Oct 2024 · 36m

What this episode covers

Guy Raz interviews Becca Millstein of Fishwife, Brian Rudolph of Banza, and Caue Suplicy of Barnana about the early stages of building their food businesses. Millstein explains how she leveraged social media and distinctive packaging to launch Fishwife as a direct-to-consumer brand during the pandemic. Rudolph details Banza’s journey from a kitchen prototype to securing a major retail deal with Meijer, despite catastrophic manufacturing failures with chickpea pasta. Suplicy describes bootstrapping Barnana by sourcing co-packers and initially rejecting large orders from retailers like Wegmans due to capacity constraints.

Most relevant to

founders before launch and early-stage companies

Topics

Mentioned

Companies
Meijer, Wegmans, Klaviyo
Products
Fishwife, Banza, Barnana
Also
Expo West

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