Hardware Podcasts

#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco

The Startup CPG Podcast · 14 Jun 2022 · 38m · Episode 25

What this episode covers

Mafe and Coco, co-founders of TOAST-IT, explain how they pivoted from corporate careers to launch a ready-to-toast arepa brand, leveraging Coco’s data science background and Mafe’s CPG finance experience. They detail their journey from selling out home-kitchen batches online to securing shelf space at Publix by using incremental sales data to target specific demographics. The sisters discuss their strategy of investing heavily in branding and social media to educate consumers, while relying on a trusted Miami-based co-packer to handle quality control and scale production for retail partners like Kahi.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Publix, Kahi, Citibank, Pepsico
Products
TOAST-IT, Encanto
Also
UC Berkeley

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