Hardware Podcasts

#47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal

The Startup CPG Podcast · 7 Jun 2022 · 43m · Episode 24

What this episode covers

Miguel Leal, Co-Founder and CEO of SOMOS, discusses launching an authentic Mexican food brand alongside co-founders Daniel Lubetzky and Rodrigo Zuloaga. Leal explains the decision to launch with a broad portfolio of SKUs across rice, beans, chips, and salsas, the challenges of building a gluten-free supply chain in Mexico, and the strategy of using DTC data to drive retail adoption in major chains like HEB and Kroger.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
KIND Snacks, Cholula, H-E-B, Kroger, Sprouts, Select Product Group, Georgia Pacific, Pepsi, Albertsons, Amazon
Products
SOMOS, Unusually Think and Crunchy Tortilla Chips, Cheetos
Also
Alebrijes

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