Hardware Podcasts

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.

How I Built This · 10 Aug 2026 · 1h 05m

What this episode covers

Nima and Salma Fotovat, along with their sister Saba, recount how they rebuilt their business after losing their family's co-packing company, Taste of Nature, in a 2012 buyout. They launched MadeGood, an allergen-free organic snack brand, by financing a $2 million factory with personal assets and bank loans. The episode details their early struggles, including manually reworking 200,000 mislabeled bars with alcohol wipes, and their strategy of saying 'yes' to difficult retailer requests to gain traction in Whole Foods and Costco.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Riverside Foods, Whole Foods, Costco, Loblaw
Products
MadeGood, Taste of Nature, Good to Go, Cookie Pal

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