Hardware Podcasts

Founder Feature: Lindsay Hancock of My Better Batch

The Startup CPG Podcast · 27 Feb 2026 · 21m · Episode 266

What this episode covers

Lindsay Hancock, founder of My Better Batch, explains how a career in food retail and manufacturing, culminating in a company sold to Kind Snacks, provided the foundation for her solopreneur venture. She details the rapid growth of her clean-label cookie mix, from shipping the first DTC order in April 2024 to securing national distribution in Target, Sprouts, and Thrive Market. Hancock highlights the operational challenges of preparing for trade shows, including baking thousands of cookies in an Airbnb, and the strategic value of the Startup CPG section at Expo West in securing the Target Accelerator program and major press coverage.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Kind Snacks, Target, Sprouts, Thrive Market, Lowe's Foods, The Fresh Market, Metropolitan Market, Wegmans, H-E-B
Products
My Better Batch
Also
Good Housekeeping, Parade magazine, All Recipes, Expo West, Startup CPG

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