Hardware Podcasts

108 - Brodough.ca interview with Erika Rankin

People of Packaging · 23 Feb 2022 · 33m

What this episode covers

Erika Rankin, founder of Brodough, a 100% plant-based edible cookie dough company based in Canada, discusses her journey from quitting a 9-to-5 job to scaling her DTC brand. She details the specific packaging challenges of moving from hand-stuck labels on plastic jars to new containers, highlighting the high MOQs for in-mold labeling and the costs of hand-labeling. Rankin also explains how her initial packaging design accidentally went viral on TikTok because it resembled slime, driving significant organic growth despite the confusion.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Brodough, Play-Doh
Tools
TikTok, LinkedIn

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