Hardware Podcasts

#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)

The Startup CPG Podcast · 2 Dec 2022 · 1h 01m · Episode 48

What this episode covers

David Greenfeld, founder of Dream Pops, explains how the plant-based dessert brand scaled to 6,000 retail doors by treating content creation like a workout routine, producing thousands of TikTok videos and leveraging LinkedIn for B2B thought leadership. He details the strategic pivot from a failed direct-to-consumer frozen model to wholesale, the intentional geometric branding developed with Paperwhite Studio and Hatch, and the use of aisle for targeted retail redemption campaigns. The episode also features Saphira Rosty of Nowhere Bakery, who shares her journey from food blogging to securing a collaboration with Gwyneth Paltrow and managing allergen-friendly baked goods logistics.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Paperwhite Studio, Hatch, SWIMSOCIAL
Products
Dream Pops, Nowhere Bakery
Tools
aisle
Also
Gwyneth Paltrow

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