Hardware Podcasts

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

How I Built This · 1 Dec 2022 · 46m

What this episode covers

Andrew Rea, founder of the Babish Culinary Universe, explains how he pivoted from a career in visual effects to creating the YouTube channel Binging with Babish after a period of depression and creative defeat. He details the viral success of his 'Moist Maker' video, the strategic use of Reddit for distribution, and the transition from hobbyist to full-time creator supported by Patreon and brand integrations. Rea also discusses scaling the business into a lean, six-person company with a unique revenue-sharing model for creators, while maintaining a focus on mental health and positive content.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Babish Culinary Universe, Squarespace, Bon Appétit
Products
Binging with Babish, Parks and Recreation, Basics with Babish
Also
Reddit, Patreon

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