Hardware Podcasts

How to Build an Industrial Automation YouTube Channel with Tim Wilborne

Manufacturing Happy Hour · 17 Jan 2023 · 48m

What this episode covers

Tim Wilborne, founder of TW Controls, explains how his accidental YouTube channel grew to 50,000 subscribers by providing free PLC training and troubleshooting videos to industrial technicians. He details the company's evolution from a garage startup to a family-run business, highlighting the challenges of cash flow, project failures, and the decision to pivot from sales-driven content to curiosity-driven education. Wilborne also discusses the mental toll of online negativity, his strategy for managing 'haters' through humor and boundary-setting, and his advice for creators to focus on community building rather than monetization metrics.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
TW Controls, Rockwell Automation
Also
Momentum Coffee, Allen Bradley

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