Hardware Podcasts

CrunchLabs: Mark Rober

How I Built This · 15 Apr 2024 · 1h 09m

What this episode covers

Mark Rober, a former NASA JPL and Apple engineer, explains how his curiosity-driven engineering projects evolved into a massive YouTube channel and the physical product company Crunch Labs. He details the complex engineering behind viral videos, such as the 15-ton Jell-O pool and the glitter bomb, and describes the decision to self-finance Crunch Labs with $3 million to create science subscription boxes. Rober discusses his strategy of using his YouTube channel as a marketing engine for his own IP rather than taking external sponsorships, and his deliberate choice to maintain a small team to preserve creative control and avoid burnout.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
NASA, Apple, Crunch Labs, JPL, Morph Suits
Products
iPad, Digital Duds, Glitter Bomb, Jell-O
Tools
Vicon motion capture systems, Matlab

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